← United States · Coverage record
US · SEC FORM 4
Direct Digital Holdings, Inc.
DRCT · Nasdaq · CIK 0001880613 · Communication Services · Advertising Agencies
INSIDER SIGNAL
0 qualifying P purchase groups
in the current 180-day scoring window
16 Form 4 transaction lines observed in the same window
9 sales · 7 option, withholding, award, gift or other lines
WHY NO ACTIVE SIGNAL?
Score anatomy
No score is calculated because there is no qualifying purchase in the active window. Unavailable inputs are not treated as zero or as a bearish signal.
Why is there no score?
- No qualifying open-market purchase supplies cluster, size, role, recency or conviction inputs.
- Sales and other Form 4 activity remain visible as context and do not create a negative score.
Sales and other Form 4 activity are shown separately and do not create a negative buy signal. Absence of buying is not scored as bearish.
Purchase breadth, concentration & cluster buying
These modules activate when qualifying purchases enter the 180-day research window.
Insider activity timeline
Owner lanes show the latest 180 days. Symbol shape identifies the transaction type; sales remain context only.
—
SIGNAL HISTORY
Scores are archived only when the company qualifies for a published US buy-signal snapshot.—
Recent Form 4 activity
P is an open-market or private purchase. S is a sale. M, F, A and G usually describe exercises, tax withholding, awards and gifts. These categories remain visually separate.
Market context
Market context has not been captured for this ticker yet. The daily market-context job processes the US universe in rotating batches.
Short interest
Short interest is external context reported to FINRA by broker-dealers. It does not affect the Insider Signal.
- Shares short
- 2,769
- Previous report
- 133,240
- Avg daily volume
- 22,093
- Days to cover
- ≤ 1.0
FINRA settlement date: 2026-09-30 · Captured 2026-10-12 · FINRA equity short interest ↗. A share count, published about a week after each of two settlement dates a month; not a percentage of shares outstanding.
Historical equity purchases
No qualifying code P equity purchase is present in the local Form 4 history.
Form 4 evidence
33 transaction lines in the latest 365-day window; 221 in local history.
| Date | Owner | Type | Security | Shares | Avg. price | Approx. value | Source |
|---|---|---|---|---|---|---|---|
| 2026-09-02 | Walker Mark D | Sale (S) | Class A Common Stock, par value $0.001 per share | 500 | USD 1.90 | USD 950 | SEC filing ↗ |
| 2026-09-01 | Walker Mark D | Sale (S) | Class A Common Stock, par value $0.001 per share | 1,636 | USD 2.06 | USD 3,370 | SEC filing ↗ |
| 2026-08-27 | Walker Mark D | C (C) | Class A Common Stock, par value $0.001 per share | 10,000 | USD — | USD — | SEC filing ↗ |
Show recent Form 4 evidence (30 grouped rows)
| Date | Owner | Type | Security | Shares | Avg. price | Approx. value | Source |
|---|---|---|---|---|---|---|---|
| 2026-09-02 | Walker Mark D | Sale (S) | Class A Common Stock, par value $0.001 per share | 500 | USD 1.90 | USD 950 | SEC filing ↗ |
| 2026-09-01 | Walker Mark D | Sale (S) | Class A Common Stock, par value $0.001 per share | 1,636 | USD 2.06 | USD 3,370 | SEC filing ↗ |
| 2026-08-27 | Walker Mark D | C (C) | Class A Common Stock, par value $0.001 per share | 10,000 | USD — | USD — | SEC filing ↗ |
| 2026-06-12 | Walker Mark D | Sale (S) | Class A Common Stock, par value $0.001 per share | 1,363 | USD 2.80 | USD 3,816 | SEC filing ↗ |
| 2026-06-12 | Locke Mistelle | Sale (S) | Class A Common Stock, par value $0.001 per share | 25 | USD 2.91 | USD 73 | SEC filing ↗ |
| 2026-06-12 | Locke Mistelle | Option exercise / conversion (M) | Class A Common Stock, par value $0.001 per share | 37 | USD — | USD — | SEC filing ↗ |
| 2026-06-12 | Leatherberry Antoinette Renee | Sale (S) | Class A Common Stock, par value $0.001 per share | 23 | USD 2.91 | USD 67 | SEC filing ↗ |
| 2026-06-12 | Leatherberry Antoinette Renee | Option exercise / conversion (M) | Class A Common Stock, par value $0.001 per share | 37 | USD — | USD — | SEC filing ↗ |
| 2026-06-12 | Cohen Richard | Sale (S) | Class A Common Stock, par value $0.001 per share | 25 | USD 2.91 | USD 73 | SEC filing ↗ |
| 2026-06-12 | Cohen Richard | Option exercise / conversion (M) | Class A Common Stock, par value $0.001 per share | 37 | USD — | USD — | SEC filing ↗ |
| 2026-06-09 | Locke Mistelle | Sale (S) | Class A Common Stock, par value $0.001 per share | 76 | USD 2.96 | USD 225 | SEC filing ↗ |
| 2026-06-09 | Locke Mistelle | Option exercise / conversion (M) | Class A Common Stock, par value $0.001 per share | 159 | USD — | USD — | SEC filing ↗ |
| 2026-06-09 | Leatherberry Antoinette Renee | Sale (S) | Class A Common Stock, par value $0.001 per share | 67 | USD 2.96 | USD 198 | SEC filing ↗ |
| 2026-06-09 | Leatherberry Antoinette Renee | Option exercise / conversion (M) | Class A Common Stock, par value $0.001 per share | 159 | USD — | USD — | SEC filing ↗ |
| 2026-06-09 | Cohen Richard | Sale (S) | Class A Common Stock, par value $0.001 per share | 76 | USD 2.96 | USD 225 | SEC filing ↗ |
| 2026-06-09 | Cohen Richard | Option exercise / conversion (M) | Class A Common Stock, par value $0.001 per share | 159 | USD — | USD — | SEC filing ↗ |
| 2026-04-01 | Walker Mark D | Option exercise / conversion (M) | Class A Common Stock, par value $0.001 per share | 67 | USD — | USD — | SEC filing ↗ |
| 2026-04-01 | Walker Mark D | Tax withholding (F) | Class A Common Stock, par value $0.001 per share | 20 | USD 3.29 | USD 66 | SEC filing ↗ |
| 2026-04-01 | SMITH W KEITH | Option exercise / conversion (M) | Class A Common Stock, par value $0.001 per share | 87 | USD — | USD — | SEC filing ↗ |
| 2026-04-01 | Pillai Anu | Option exercise / conversion (M) | Class A Common Stock, par value $0.001 per share | 33 | USD — | USD — | SEC filing ↗ |
| 2026-04-01 | Pillai Anu | Tax withholding (F) | Class A Common Stock, par value $0.001 per share | 12 | USD 3.34 | USD 40 | SEC filing ↗ |
| 2026-04-01 | Lowrey Maria Vilchez | Option exercise / conversion (M) | Class A Common Stock, par value $0.001 per share | 33 | USD — | USD — | SEC filing ↗ |
| 2026-04-01 | Lowrey Maria Vilchez | Tax withholding (F) | Class A Common Stock, par value $0.001 per share | 10 | USD 3.34 | USD 33 | SEC filing ↗ |
| 2026-04-01 | Diaz Diana P | Option exercise / conversion (M) | Class A Common Stock, par value $0.001 per share | 33 | USD — | USD — | SEC filing ↗ |
| 2026-04-01 | Diaz Diana P | Tax withholding (F) | Class A Common Stock, par value $0.001 per share | 10 | USD 3.34 | USD 33 | SEC filing ↗ |
| 2025-12-04 | Walker Mark D | C (C) | Class A Common Stock, par value $0.001 per share | 300,000 | USD — | USD — | SEC filing ↗ |
| 2025-12-04 | Direct Digital Management, LLC | J (J) | Class A Common Stock, par value $0.001 per share | 300,000 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2025-12-04 | Direct Digital Management, LLC | C (C) | Class A Common Stock, par value $0.001 per share | 300,000 | USD — | USD — | SEC filing ↗ |
| 2025-11-14 | Walker Mark D | Sale (S) | Class A Common Stock, par value $0.001 per share | 245,008 | USD 0.21 | USD 51,452 | SEC filing ↗ |
| 2025-11-14 | SMITH W KEITH | Sale (S) | Class A Common Stock, par value $0.001 per share | 100,000 | USD 0.21 | USD 21,000 | SEC filing ↗ |
Multiple price lines in one filing are grouped and share-weighted. Price and value are blank when a grouped filing line lacks price evidence.
Snapshot & identity
| Snapshot date | 2026-10-19 |
|---|---|
| Ranking version | US-v1.2 |
| Data quality | PASS ELIGIBLE · — |
| Ticker | DRCT |
| CIK | 0001880613 |
| Sector | Communication Services |
| Industry | Advertising Agencies Yahoo Finance |
| SEC SIC | 7310 Services-Advertising |
| Exchange | Nasdaq |
Data coverage
| Local Form 4 history | 221 transaction lines from 2022-03-11 to 2026-09-02 0 P purchase lines · 99 S sale lines · 122 other lines |
|---|---|
| SEC company submissions | Open SEC filings ↗ |
Local ledger as of 2026-10-19. Mapping status is an audit field and does not erase SEC filing evidence.