Stock Trading Canary

United States · SEC Form 4 · Snapshot date: 2026-10-18 · Built: 2026-10-18 · 中文

← United States · Coverage record

US · SEC FORM 4

HARLEY-DAVIDSON, INC.

HOG · NYSE · CIK 0000793952 · Consumer Cyclical · Recreational Vehicles

INSIDER SIGNAL

63.6 / 100

3 buyers · 3 purchase transaction lines · $1.4M gross purchase

WHY THIS SIGNAL?

Buyer breadthModerate
Purchase sizeModerate
RoleModerate
RecencyLow
ConvictionStrong
Score anatomy

Each bar shows the contribution to the current score; the weights and formula stay unchanged.

Cluster+21.0 / 35
Purchase size+18.2 / 25
Role+13.0 / 20
Recency+3.2 / 10
Conviction+8.1 / 10

What is holding the score back?

  • ⚠ Cluster breadth is moderate · 3 insider(s), not 4+
  • ⚠ Role scores low · most senior buyer: President & CEO (CEO, chair and 10% owners score lowest)
  • ⚠ Purchase activity is becoming less recent

Purchase-size comments are relative to the model scale. Average daily volume is a separate market-context diagnostic.

US-v1.2 ranks qualifying equity purchases under the current 180-day rules. The score is a research priority, not a return forecast or probability. Backtests have not shown that a higher US score is followed by better returns.

Insider activity timeline

Owner lanes show the latest 180 days. Symbol shape identifies the transaction type; sales remain context only.

AprMayJunJulAugSepOct
Root Jonathan RCFO and CCO
▼▼▼▼▼▼
NOVA DANIEL JDirector
○●○
Reintjes Matthew JDirector
○
Sylvester MaryroseDirector
○
Masood RafehDirector
○
Golston Allan C.Director
○
● Purchase▼ Sale○ Other

Showing the six most active owners; 6 additional owner(s) remain in Form 4 evidence.

Purchase breadth & concentration

QUALIFYING BUYERS3
PURCHASE CONCENTRATION68%Largest buyer: NOVA DANIEL J · $982.8K
CLUSTER BUYING · 15D3 insidersPeak activity: 2026-07-31–2026-08-11

Roles in the peak window: CLO, CCO, CAO & Corp Sec, Director, President & CEO. Concentration uses priced qualifying P lines only and does not change the saved score.

SIGNAL HISTORY

63.6 / 100

Latest recorded score

↓ -0.1 ptsversus the previous recorded snapshot
  1. 63.9
  2. 63.8
  3. 63.8
  4. 63.7
  5. 63.6

Only scores saved when a full US scoring run completed are shown; gaps are not reconstructed.

Recent Form 4 activity

6Purchases
11Sales
61Other Form 4 lines
40SEC filings · 365 days
BUYING3 qualifying P line(s) · 180 days
SELLING7 sale line(s) · context only
OTHER9 exercise / withholding / award / gift / other lines
10b5-1 / PLANNEDNot detected in parsed evidence

P is an open-market or private purchase. S is a sale. M, F, A and G usually describe exercises, tax withholding, awards and gifts. These categories remain visually separate.

Market context

Market context provides additional background on recent price performance and risk. It does not affect the Insider Signal.

Price performance

1M
-0.2%
3M
+5.9%
6M
+18.0%
12M
-0.1%

Volatility & liquidity

Volatility
41.0%
Beta
—
Avg daily value
USD 57.7M

Valuation

Market cap
USD 2.8B
P/E
8.3×

Fundamentals

Profit margin
7.6%
ROE
10.8%
Industry
Recreational Vehicles

Market data

Price data up to: 2026-10-11 · Price source: OpenBB/yfinance; volume from price cache (yfinance) · From SEC filings: Market cap, P/E, Profit margin, ROE · Fiscal year ended: 2025-12-31 · Market cap is the shares outstanding stated on the filing cover multiplied by the latest close. Share count date: 2026-07-31 · Status: PASS

Short interest

Short interest is external context reported to FINRA by broker-dealers. It does not affect the Insider Signal.

Shares short
21,105,753
Previous report
18,517,111
Avg daily volume
1,991,477
Days to cover
10.6

FINRA settlement date: 2026-09-30 · Captured 2026-10-12 · FINRA equity short interest ↗. A share count, published about a week after each of two settlement dates a month; not a percentage of shares outstanding.

Historical equity purchases

Qualifying code P transactions in the local Form 4 history, including purchases outside the current signal window.

Transaction dateReporting ownerTypeSecuritySharesAvg. priceApprox. valueSource
2026-08-11Littleton GaylePurchase (P)Common Stock7,500USD 26.38USD 197,850SEC filing ↗
2026-08-10Starrs ArtiePurchase (P)Common Stock10,000USD 25.89USD 258,900SEC filing ↗
2026-07-31NOVA DANIEL JPurchase (P)Common Stock40,000USD 24.57USD 982,800SEC filing ↗
2026-03-09Starrs ArtiePurchase (P)Common Stock15,000USD 19.10USD 286,500SEC filing ↗
2026-03-09Flees Lori AnnPurchase (P)Common Stock4,000USD 18.89USD 75,560SEC filing ↗
2026-02-27Masood RafehPurchase (P)Common Stock2,775USD 18.00USD 49,950SEC filing ↗
2025-08-05Masood RafehPurchase (P)Common Stock2,068USD 24.06USD 49,756SEC filing ↗
2023-08-01Masood RafehPurchase (P)Common Stock1,302USD 38.40USD 49,997SEC filing ↗
2022-09-02ZEITZ JOCHENPurchase (P)Common Stock25,750USD 38.94USD 1,002,705SEC filing ↗
2022-08-09Masood RafehPurchase (P)Common Stock1,335USD 37.50USD 50,062SEC filing ↗
2021-02-05Mansfield Luke ChristopherPurchase (P)Common Stock735USD 33.72USD 24,784SEC filing ↗
2021-02-04ZEITZ JOCHENPurchase (P)Common Stock30,800USD 32.47USD 1,000,076SEC filing ↗
2020-08-12ZEITZ JOCHENPurchase (P)Common Stock71,450USD 27.86USD 1,990,597SEC filing ↗
2020-05-13ZEITZ JOCHENPurchase (P)Common Stock51,020USD 19.52USD 995,910SEC filing ↗
2020-05-13Olin John APurchase (P)Common Stock13,500USD 19.02USD 256,770SEC filing ↗

Form 4 evidence

78 transaction lines in the latest 365-day window; 484 in local history.

DateOwnerTypeSecuritySharesAvg. priceApprox. valueSource
2026-10-01Root Jonathan RSale (S)Common Stock1,559USD 24.43USD 38,086SEC filing ↗
2026-09-24NOVA DANIEL JOption exercise / conversion (M)Common Stock5,168USD 0.00USD 0SEC filing ↗
2026-09-01Root Jonathan RSale (S)Common Stock1,554USD 27.46USD 42,673SEC filing ↗
Show recent Form 4 evidence (30 grouped rows)
DateOwnerTypeSecuritySharesAvg. priceApprox. valueSource
2026-10-01Root Jonathan RSale (S)Common Stock1,559USD 24.43USD 38,086SEC filing ↗
2026-09-24NOVA DANIEL JOption exercise / conversion (M)Common Stock5,168USD 0.00USD 0SEC filing ↗
2026-09-01Root Jonathan RSale (S)Common Stock1,554USD 27.46USD 42,673SEC filing ↗
2026-08-11Littleton GaylePurchase (P)Common Stock7,500USD 26.38USD 197,850SEC filing ↗
2026-08-10Starrs ArtiePurchase (P)Common Stock10,000USD 25.89USD 258,900SEC filing ↗
2026-08-03Root Jonathan RSale (S)Common Stock1,554USD 24.88USD 38,664SEC filing ↗
2026-07-31NOVA DANIEL JPurchase (P)Common Stock40,000USD 24.57USD 982,800SEC filing ↗
2026-07-01Root Jonathan RSale (S)Common Stock1,554USD 24.44USD 37,980SEC filing ↗
2026-06-01Root Jonathan RSale (S)Common Stock1,554USD 23.87USD 37,094SEC filing ↗
2026-05-21Reintjes Matthew JAward / grant (A)Common Stock2,479USD 0.00USD 0SEC filing ↗
2026-05-21NOVA DANIEL JAward / grant (A)Common Stock4,742USD 0.00USD 0SEC filing ↗
2026-05-19Root Jonathan RSale (S)Common Stock1,554USD 24.21USD 37,622SEC filing ↗
2026-05-14Sylvester MaryroseOption exercise / conversion (M)Common Stock6,015USD 0.00USD 0SEC filing ↗
2026-05-14Masood RafehOption exercise / conversion (M)Common Stock6,015USD 0.00USD 0SEC filing ↗
2026-05-14Golston Allan C.Option exercise / conversion (M)Common Stock3,008USD 0.00USD 0SEC filing ↗
2026-05-14Flees Lori AnnOption exercise / conversion (M)Common Stock6,015USD 0.00USD 0SEC filing ↗
2026-05-14FARLEY JR JAMES DOption exercise / conversion (M)Common Stock6,015USD 0.00USD 0SEC filing ↗
2026-05-14Alstead TroyOption exercise / conversion (M)Common Stock6,015USD 0.00USD 0SEC filing ↗
2026-05-11Krause Paul JSale (S)Common Stock1,564USD 26.00USD 40,664SEC filing ↗
2026-03-12Do CharlesSale (S)Common Stock4,241USD 18.10USD 76,762SEC filing ↗
2026-03-09Starrs ArtiePurchase (P)Common Stock15,000USD 19.10USD 286,500SEC filing ↗
2026-03-09Flees Lori AnnPurchase (P)Common Stock4,000USD 18.89USD 75,560SEC filing ↗
2026-02-27Masood RafehPurchase (P)Common Stock2,775USD 18.00USD 49,950SEC filing ↗
2026-02-25FARLEY JR JAMES DSale (S)Common Stock6,454USD 18.71USD 120,754SEC filing ↗
2026-02-17Termaat ToriTax withholding (F)Common Stock1,239USD 20.42USD 25,300SEC filing ↗
2026-02-17Termaat ToriAward / grant (A)Common Stock2,538USD 0.00USD 0SEC filing ↗
2026-02-17Root Jonathan RTax withholding (F)Common Stock821USD 20.42USD 16,765SEC filing ↗
2026-02-17Root Jonathan RAward / grant (A)Common Stock2,800USD 0.00USD 0SEC filing ↗
2026-02-17Krause Paul JTax withholding (F)Common Stock1,766USD 20.42USD 36,062SEC filing ↗
2026-02-17Krause Paul JAward / grant (A)Common Stock3,757USD 0.00USD 0SEC filing ↗

Multiple price lines in one filing are grouped and share-weighted. Price and value are blank when a grouped filing line lacks price evidence.

Snapshot & identity

Snapshot date2026-10-18
Ranking versionUS-v1.2
Data qualityPASS ELIGIBLE · —
TickerHOG
CIK0000793952
SectorConsumer Cyclical
IndustryRecreational Vehicles Yahoo Finance
SEC SIC3751 Motorcycles, Bicycles & Parts
ExchangeNYSE

Data coverage

Local Form 4 history484 transaction lines from 2020-02-03 to 2026-10-01
16 P purchase lines · 22 S sale lines · 446 other lines
SEC company submissionsOpen SEC filings ↗

Local ledger as of 2026-10-18. Mapping status is an audit field and does not erase SEC filing evidence.