← United States · Coverage record
US · SEC FORM 4
NATURES SUNSHINE PRODUCTS INC
NATR · Nasdaq · CIK 0000275053 · Healthcare · Packaged Foods
INSIDER SIGNAL
51.3 / 100
1 buyers · 14 purchase transaction lines · $2.6M gross purchase
WHY THIS SIGNAL?
Buyer breadthLow
Purchase sizeModerate
RoleModerate
RecencyLow
ConvictionModerate
Score anatomy
Each bar shows the contribution to the current score; the weights and formula stay unchanged.
Cluster+7.0 / 35
Purchase size+19.6 / 25
Role+14.0 / 20
Recency+3.6 / 10
Conviction+7.2 / 10
What is holding the score back?
- ⚠ Cluster breadth is moderate · 1 insider(s), not 4+
- ⚠ Role scores low · most senior buyer: TenPercentOwner (CEO, chair and 10% owners score lowest)
- ⚠ Purchase activity is becoming less recent
Purchase-size comments are relative to the model scale. Average daily volume is a separate market-context diagnostic.
US-v1.2 ranks qualifying equity purchases under the current 180-day rules. The score is a research priority, not a return forecast or probability. Backtests have not shown that a higher US score is followed by better returns.
Insider activity timeline
Owner lanes show the latest 180 days. Symbol shape identifies the transaction type; sales remain context only.
AprMayJunJulAugSepOct
Herbert Kevin R.EVP & President, North America
○○○▼○
Yates Bryant JEVP & President, Europe
○○○▼
Norman Daniel CEVP & President, Asia
○○○▼
Brower Nathan GEVP, General Counsel
○○○▼
Lanoy Jonathan DavidSVP, Chief Accounting Officer
○○○○
FROHLICH PHIL; PRESCOTT GROUP AGGRESSIVE SMALL CAP II LP; PRESCOTT GROUP AGGRESSIVE SMALL CAP LP; PRESCOTT GROUP AGGRESSIVE SMALL CAP MASTER FUND GP; PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C.TenPercentOwner
●●●●
● Purchase▼ Sale○ Other
Showing the six most active owners; 12 additional owner(s) remain in Form 4 evidence.
Purchase breadth & concentration
QUALIFYING BUYERS1
PURCHASE CONCENTRATION100%Largest buyer: FROHLICH PHIL; PRESCOTT GROUP AGGRESSIVE SMALL CAP II LP; PRESCOTT GROUP AGGRESSIVE SMALL CAP LP; PRESCOTT GROUP AGGRESSIVE SMALL CAP MASTER FUND GP; PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. · $2.6M
CLUSTER BUYING · 15D1 insiderPeak activity: 2026-08-06–2026-08-17
Roles in the peak window: TenPercentOwner. Concentration uses priced qualifying P lines only and does not change the saved score.
SIGNAL HISTORY
51.3 / 100
Latest recorded score
↓ -0.1 ptsversus the previous recorded snapshot
- 51.7
- 51.6
- 51.6
- 51.4
- 51.3
Only scores saved when a full US scoring run completed are shown; gaps are not reconstructed.
Recent Form 4 activity
14Purchases
12Sales
130Other Form 4 lines
79SEC filings · 365 days
BUYING14 qualifying P line(s) · 180 days
SELLING5 sale line(s) · context only
OTHER55 exercise / withholding / award / gift / other lines
10b5-1 / PLANNEDNot detected in parsed evidence
P is an open-market or private purchase. S is a sale. M, F, A and G usually describe exercises, tax withholding, awards and gifts. These categories remain visually separate.
Market context
Market context provides additional background on recent price performance and risk. It does not affect the Insider Signal.
Price performance
- 1M
- -7.1%
- 3M
- -41.4%
- 6M
- -53.1%
- 12M
- -15.7%
Volatility & liquidity
- Volatility
- 46.5%
- Beta
- —
- Avg daily value
- USD 2.0M
Valuation
- Market cap
- USD 222.4M
- P/E
- 11.4×
Fundamentals
- Profit margin
- 4.1%
- ROE
- 12.1%
- Industry
- Packaged Foods
Market data
Price data up to: 2026-10-11 · Price source: OpenBB/yfinance; volume from price cache (yfinance) · From SEC filings: Market cap, P/E, Profit margin, ROE · Fiscal year ended: 2025-12-31 · Market cap is the shares outstanding stated on the filing cover multiplied by the latest close. Share count date: 2026-07-24 · Status: PASS
Short interest
Short interest is external context reported to FINRA by broker-dealers. It does not affect the Insider Signal.
- Shares short
- 857,271
- Previous report
- 828,002
- Avg daily volume
- 113,695
- Days to cover
- 7.5
FINRA settlement date: 2026-09-30 · Captured 2026-10-12 · FINRA equity short interest ↗. A share count, published about a week after each of two settlement dates a month; not a percentage of shares outstanding.
Historical equity purchases
Qualifying code P transactions in the local Form 4 history, including purchases outside the current signal window.
| Transaction date | Reporting owner | Type | Security | Shares | Avg. price | Approx. value | Source |
|---|---|---|---|---|---|---|---|
| 2026-08-17 | FROHLICH PHIL; PRESCOTT GROUP AGGRESSIVE SMALL CAP II LP; PRESCOTT GROUP AGGRESSIVE SMALL CAP LP; PRESCOTT GROUP AGGRESSIVE SMALL CAP MASTER FUND GP; PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. | Purchase (P) | Common Stock, no par value | 20,000 | USD 14.69 | USD 293,800 | SEC filing ↗ |
| 2026-08-10 | FROHLICH PHIL; PRESCOTT GROUP AGGRESSIVE SMALL CAP II LP; PRESCOTT GROUP AGGRESSIVE SMALL CAP LP; PRESCOTT GROUP AGGRESSIVE SMALL CAP MASTER FUND GP; PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. | Purchase (P) | Common Stock, no par value | 40,876 | USD 15.84 | USD 647,539 | SEC filing ↗ |
| 2026-08-07 | FROHLICH PHIL; PRESCOTT GROUP AGGRESSIVE SMALL CAP II LP; PRESCOTT GROUP AGGRESSIVE SMALL CAP LP; PRESCOTT GROUP AGGRESSIVE SMALL CAP MASTER FUND GP; PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. | Purchase (P) | Common Stock, no par value | 96,000 | USD 16.63 | USD 1,596,580 | SEC filing ↗ |
| 2026-08-06 | FROHLICH PHIL; PRESCOTT GROUP AGGRESSIVE SMALL CAP II LP; PRESCOTT GROUP AGGRESSIVE SMALL CAP LP; PRESCOTT GROUP AGGRESSIVE SMALL CAP MASTER FUND GP; PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. | Purchase (P) | Common Stock, no par value | 4,513 | USD 16.57 | USD 74,793 | SEC filing ↗ |
| 2022-09-15 | LANDES JOSHUA; OBUS NELSON; WYNNEFIELD CAPITAL INC; WYNNEFIELD CAPITAL MANAGEMENT LLC; WYNNEFIELD PARTNERS SMALL CAP VALUE LP; WYNNEFIELD PARTNERS SMALL CAP VALUE LP I; WYNNEFIELD SMALL CAP VALUE OFFSHORE FUND LTD; Wynnefield Capital, Inc. Profit Sharing Plan | Purchase (P) | Common Stock, no par value per share (the "Common Stock") | 1,569 | USD 8.93 | USD 14,011 | SEC filing ↗ |
| 2022-09-15 | LANDES JOSHUA; OBUS NELSON; WYNNEFIELD CAPITAL INC; WYNNEFIELD CAPITAL MANAGEMENT LLC; WYNNEFIELD PARTNERS SMALL CAP VALUE LP; WYNNEFIELD PARTNERS SMALL CAP VALUE LP I; WYNNEFIELD SMALL CAP VALUE OFFSHORE FUND LTD; Wynnefield Capital, Inc. Profit Sharing Plan | Purchase (P) | Common Stock | 3,431 | USD 8.93 | USD 30,639 | SEC filing ↗ |
| 2022-09-09 | LANDES JOSHUA; OBUS NELSON; WYNNEFIELD CAPITAL INC; WYNNEFIELD CAPITAL MANAGEMENT LLC; WYNNEFIELD PARTNERS SMALL CAP VALUE LP; WYNNEFIELD PARTNERS SMALL CAP VALUE LP I; WYNNEFIELD SMALL CAP VALUE OFFSHORE FUND LTD; Wynnefield Capital, Inc. Profit Sharing Plan | Purchase (P) | Common Stock | 172 | USD 9.30 | USD 1,600 | SEC filing ↗ |
| 2022-09-08 | LANDES JOSHUA; OBUS NELSON; WYNNEFIELD CAPITAL INC; WYNNEFIELD CAPITAL MANAGEMENT LLC; WYNNEFIELD PARTNERS SMALL CAP VALUE LP; WYNNEFIELD PARTNERS SMALL CAP VALUE LP I; WYNNEFIELD SMALL CAP VALUE OFFSHORE FUND LTD; Wynnefield Capital, Inc. Profit Sharing Plan | Purchase (P) | Common Stock, no par value per share (the "Common Stock") | 1,332 | USD 9.30 | USD 12,388 | SEC filing ↗ |
| 2022-09-08 | LANDES JOSHUA; OBUS NELSON; WYNNEFIELD CAPITAL INC; WYNNEFIELD CAPITAL MANAGEMENT LLC; WYNNEFIELD PARTNERS SMALL CAP VALUE LP; WYNNEFIELD PARTNERS SMALL CAP VALUE LP I; WYNNEFIELD SMALL CAP VALUE OFFSHORE FUND LTD; Wynnefield Capital, Inc. Profit Sharing Plan | Purchase (P) | Common Stock | 2,914 | USD 9.30 | USD 27,100 | SEC filing ↗ |
| 2022-09-02 | LANDES JOSHUA; OBUS NELSON; WYNNEFIELD CAPITAL INC; WYNNEFIELD CAPITAL MANAGEMENT LLC; WYNNEFIELD PARTNERS SMALL CAP VALUE LP; WYNNEFIELD PARTNERS SMALL CAP VALUE LP I; WYNNEFIELD SMALL CAP VALUE OFFSHORE FUND LTD; Wynnefield Capital, Inc. Profit Sharing Plan | Purchase (P) | Common Stock | 5,814 | USD 9.51 | USD 55,291 | SEC filing ↗ |
| 2022-09-01 | LANDES JOSHUA; OBUS NELSON; WYNNEFIELD CAPITAL INC; WYNNEFIELD CAPITAL MANAGEMENT LLC; WYNNEFIELD PARTNERS SMALL CAP VALUE LP; WYNNEFIELD PARTNERS SMALL CAP VALUE LP I; WYNNEFIELD SMALL CAP VALUE OFFSHORE FUND LTD; Wynnefield Capital, Inc. Profit Sharing Plan | Purchase (P) | Common Stock, no par value per share (the "Common Stock") | 874 | USD 9.53 | USD 8,329 | SEC filing ↗ |
| 2022-09-01 | LANDES JOSHUA; OBUS NELSON; WYNNEFIELD CAPITAL INC; WYNNEFIELD CAPITAL MANAGEMENT LLC; WYNNEFIELD PARTNERS SMALL CAP VALUE LP; WYNNEFIELD PARTNERS SMALL CAP VALUE LP I; WYNNEFIELD SMALL CAP VALUE OFFSHORE FUND LTD; Wynnefield Capital, Inc. Profit Sharing Plan | Purchase (P) | Common Stock | 1,911 | USD 9.53 | USD 18,212 | SEC filing ↗ |
| 2022-08-30 | LANDES JOSHUA; OBUS NELSON; WYNNEFIELD CAPITAL INC; WYNNEFIELD CAPITAL MANAGEMENT LLC; WYNNEFIELD PARTNERS SMALL CAP VALUE LP; WYNNEFIELD PARTNERS SMALL CAP VALUE LP I; WYNNEFIELD SMALL CAP VALUE OFFSHORE FUND LTD; Wynnefield Capital, Inc. Profit Sharing Plan | Purchase (P) | Common Stock, no par value per share (the "Common Stock") | 1,982 | USD 9.51 | USD 18,849 | SEC filing ↗ |
| 2022-08-30 | LANDES JOSHUA; OBUS NELSON; WYNNEFIELD CAPITAL INC; WYNNEFIELD CAPITAL MANAGEMENT LLC; WYNNEFIELD PARTNERS SMALL CAP VALUE LP; WYNNEFIELD PARTNERS SMALL CAP VALUE LP I; WYNNEFIELD SMALL CAP VALUE OFFSHORE FUND LTD; Wynnefield Capital, Inc. Profit Sharing Plan | Purchase (P) | Common Stock | 4,333 | USD 9.51 | USD 41,207 | SEC filing ↗ |
| 2022-08-29 | LANDES JOSHUA; OBUS NELSON; WYNNEFIELD CAPITAL INC; WYNNEFIELD CAPITAL MANAGEMENT LLC; WYNNEFIELD PARTNERS SMALL CAP VALUE LP; WYNNEFIELD PARTNERS SMALL CAP VALUE LP I; WYNNEFIELD SMALL CAP VALUE OFFSHORE FUND LTD; Wynnefield Capital, Inc. Profit Sharing Plan | Purchase (P) | Common Stock, no par value per share (the "Common Stock") | 1,428 | USD 9.80 | USD 13,994 | SEC filing ↗ |
Form 4 evidence
156 transaction lines in the latest 365-day window; 525 in local history.
| Date | Owner | Type | Security | Shares | Avg. price | Approx. value | Source |
|---|---|---|---|---|---|---|---|
| 2026-09-02 | Perkins Ruth Ann | Award / grant (A) | Common Shares | 75,433 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-09-01 | Lanoy Jonathan David | Award / grant (A) | Common Shares | 7,210 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-08-17 | FROHLICH PHIL; PRESCOTT GROUP AGGRESSIVE SMALL CAP II LP; PRESCOTT GROUP AGGRESSIVE SMALL CAP LP; PRESCOTT GROUP AGGRESSIVE SMALL CAP MASTER FUND GP; PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. | Purchase (P) | Common Stock, no par value | 20,000 | USD 14.69 | USD 293,800 | SEC filing ↗ |
Show recent Form 4 evidence (30 grouped rows)
| Date | Owner | Type | Security | Shares | Avg. price | Approx. value | Source |
|---|---|---|---|---|---|---|---|
| 2026-09-02 | Perkins Ruth Ann | Award / grant (A) | Common Shares | 75,433 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-09-01 | Lanoy Jonathan David | Award / grant (A) | Common Shares | 7,210 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-08-17 | FROHLICH PHIL; PRESCOTT GROUP AGGRESSIVE SMALL CAP II LP; PRESCOTT GROUP AGGRESSIVE SMALL CAP LP; PRESCOTT GROUP AGGRESSIVE SMALL CAP MASTER FUND GP; PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. | Purchase (P) | Common Stock, no par value | 20,000 | USD 14.69 | USD 293,800 | SEC filing ↗ |
| 2026-08-10 | FROHLICH PHIL; PRESCOTT GROUP AGGRESSIVE SMALL CAP II LP; PRESCOTT GROUP AGGRESSIVE SMALL CAP LP; PRESCOTT GROUP AGGRESSIVE SMALL CAP MASTER FUND GP; PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. | Purchase (P) | Common Stock, no par value | 40,876 | USD 15.84 | USD 647,539 | SEC filing ↗ |
| 2026-08-07 | FROHLICH PHIL; PRESCOTT GROUP AGGRESSIVE SMALL CAP II LP; PRESCOTT GROUP AGGRESSIVE SMALL CAP LP; PRESCOTT GROUP AGGRESSIVE SMALL CAP MASTER FUND GP; PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. | Purchase (P) | Common Stock, no par value | 96,000 | USD 16.63 | USD 1,596,580 | SEC filing ↗ |
| 2026-08-06 | FROHLICH PHIL; PRESCOTT GROUP AGGRESSIVE SMALL CAP II LP; PRESCOTT GROUP AGGRESSIVE SMALL CAP LP; PRESCOTT GROUP AGGRESSIVE SMALL CAP MASTER FUND GP; PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. | Purchase (P) | Common Stock, no par value | 4,513 | USD 16.57 | USD 74,793 | SEC filing ↗ |
| 2026-06-26 | Herbert Kevin R. | Tax withholding (F) | Common Shares | 1,976 | USD 21.02 | USD 41,536 | SEC filing ↗ |
| 2026-06-12 | Herbert Kevin R. | Sale (S) | Common Shares | 2,000 | USD 20.68 | USD 41,364 | SEC filing ↗ |
| 2026-06-05 | Yates Bryant J | Sale (S) | Common Shares | 11,968 | USD 19.90 | USD 238,163 | SEC filing ↗ |
| 2026-06-01 | Norman Daniel C | Sale (S) | Common Shares | 9,713 | USD 20.64 | USD 200,476 | SEC filing ↗ |
| 2026-05-21 | Brower Nathan G | Sale (S) | Common Shares | 12,015 | USD 21.84 | USD 262,408 | SEC filing ↗ |
| 2026-05-15 | Fasching Steven J. | Award / grant (A) | Common Shares | 4,500 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-05-15 | Yates Bryant J | Award / grant (A) | Common Shares | 8,753 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-05-15 | Yang Rong | Award / grant (A) | Common Shares | 4,500 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-05-15 | Wissmiller Heidi | Award / grant (A) | Common Shares | 4,500 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-05-15 | Straus Robert D | Award / grant (A) | Common Shares | 4,500 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-05-15 | Romanzi Kenneth G. | Award / grant (A) | Common Shares | 33,753 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-05-15 | Roering Tess | Award / grant (A) | Common Shares | 4,500 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-05-15 | Norman Daniel C | Award / grant (A) | Common Shares | 11,377 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-05-15 | May Katie | Award / grant (A) | Common Shares | 4,500 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-05-15 | Lanoy Jonathan David | Award / grant (A) | Common Shares | 6,107 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-05-15 | Kopf Curtis | Award / grant (A) | Common Shares | 4,500 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-05-15 | Herbert Kevin R. | Award / grant (A) | Common Shares | 8,326 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-05-15 | Fuller Kevin Gregory | Award / grant (A) | Common Shares | 8,984 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-05-15 | Fritz Erich A | Award / grant (A) | Common Shares | 9,226 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-05-15 | Brower Nathan G | Award / grant (A) | Common Shares | 9,001 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-05-05 | Yates Bryant J | Option exercise / conversion (M) | Common Shares | 6,798 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-05-05 | Yates Bryant J | Tax withholding (F) | Common Shares | 1,963 | USD 25.92 | USD 50,881 | SEC filing ↗ |
| 2026-05-05 | Romanzi Kenneth G. | Option exercise / conversion (M) | Common Shares | 13,118 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-05-05 | Romanzi Kenneth G. | Tax withholding (F) | Common Shares | 5,753 | USD 25.92 | USD 149,118 | SEC filing ↗ |
Multiple price lines in one filing are grouped and share-weighted. Price and value are blank when a grouped filing line lacks price evidence.
Snapshot & identity
| Snapshot date | 2026-10-18 |
|---|---|
| Ranking version | US-v1.2 |
| Data quality | PASS ELIGIBLE · — |
| Ticker | NATR |
| CIK | 0000275053 |
| Sector | Healthcare |
| Industry | Packaged Foods Yahoo Finance |
| SEC SIC | 2834 Pharmaceutical Preparations |
| Exchange | Nasdaq |
Data coverage
| Local Form 4 history | 525 transaction lines from 2020-01-01 to 2026-09-02 37 P purchase lines · 47 S sale lines · 441 other lines |
|---|---|
| SEC company submissions | Open SEC filings ↗ |
Local ledger as of 2026-10-18. Mapping status is an audit field and does not erase SEC filing evidence.