Stock Trading Canary

United States · SEC Form 4 · Snapshot date: 2026-10-18 · Built: 2026-10-18 · 中文

← United States · Coverage record

US · SEC FORM 4

ServiceNow, Inc.

NOW · NYSE · CIK 0001373715 · Technology · Software—Application

INSIDER SIGNAL

No active buy signal

0 qualifying P purchase groups
in the current 180-day scoring window

134 Form 4 transaction lines observed in the same window
10 sales · 124 option, withholding, award, gift or other lines

Last qualifying purchase2026-02-27 · McDermott William R · $3.0M

WHY NO ACTIVE SIGNAL?

Purchase activityNone
Recent buyingNone
Recent salesModerate
Buy signal statusInactive
Score anatomy

No score is calculated because there is no qualifying purchase in the active window. Unavailable inputs are not treated as zero or as a bearish signal.

ClusterNot calculated
Purchase sizeNot calculated
RoleNot calculated
RecencyNot calculated
ConvictionNot calculated

Why is there no score?

  • No qualifying open-market purchase supplies cluster, size, role, recency or conviction inputs.
  • Sales and other Form 4 activity remain visible as context and do not create a negative score.

Sales and other Form 4 activity are shown separately and do not create a negative buy signal. Absence of buying is not scored as bearish.

Insider activity timeline

Owner lanes show the latest 180 days. Symbol shape identifies the transaction type; sales remain context only.

AprMayJunJulAugSepOct
Fipps PaulPresident, Global Customer Ops
○○○○▼
Canney Jacqueline PChief People & AI Enblmt. Off.
○○○○▼
Fontaine DaniellePrincipal Accounting Officer
○○○○○
McDermott William RChairman & CEO
○○○○
Mastantuono GinaPresident and CFO
○○○○
Zavery AmitPresident, CPO and COO
○○○○
● Purchase▼ Sale○ Other

Showing the six most active owners; 2 additional owner(s) remain in Form 4 evidence.

Purchase breadth, concentration & cluster buying

These modules activate when qualifying purchases enter the 180-day research window.

SIGNAL HISTORY

No recorded active-signal snapshot

Scores are archived only when the company qualifies for a published US buy-signal snapshot. Last qualifying purchase: 2026-02-27 · McDermott William R.

Recent Form 4 activity

2Purchases
29Sales
283Other Form 4 lines
112SEC filings · 365 days
BUYING0 qualifying P line(s) · 180 days
SELLING10 sale line(s) · context only
OTHER124 exercise / withholding / award / gift / other lines
10b5-1 / PLANNEDNot assessed

P is an open-market or private purchase. S is a sale. M, F, A and G usually describe exercises, tax withholding, awards and gifts. These categories remain visually separate.

Market context

Market context has not been captured for this ticker yet. The daily market-context job processes the US universe in rotating batches.

Short interest

Short interest is external context reported to FINRA by broker-dealers. It does not affect the Insider Signal.

Shares short
29,670,345
Previous report
28,766,356
Avg daily volume
11,151,921
Days to cover
2.7

FINRA settlement date: 2026-09-30 · Captured 2026-10-12 · FINRA equity short interest ↗. A share count, published about a week after each of two settlement dates a month; not a percentage of shares outstanding.

Historical equity purchases

Qualifying code P transactions in the local Form 4 history, including purchases outside the current signal window.

Transaction dateReporting ownerTypeSecuritySharesAvg. priceApprox. valueSource
2026-02-27McDermott William RPurchase (P)Common Stock28,682USD 104.60USD 3,000,144SEC filing ↗
2021-11-08Woodside DennisPurchase (P)Common Stock2,861USD 694.58USD 1,987,193SEC filing ↗

Form 4 evidence

314 transaction lines in the latest 365-day window; 3,515 in local history.

DateOwnerTypeSecuritySharesAvg. priceApprox. valueSource
2026-08-31Fipps PaulSale (S)Common Stock2,034USD 147.87USD 300,768SEC filing ↗
2026-08-28Canney Jacqueline PSale (S)Common Stock7,847USD 138.00USD 1,082,886SEC filing ↗
2026-08-27Chamberlain Paul EdwardSale (S)Common Stock2,700USD 135.50USD 365,850SEC filing ↗
Show recent Form 4 evidence (30 grouped rows)
DateOwnerTypeSecuritySharesAvg. priceApprox. valueSource
2026-08-31Fipps PaulSale (S)Common Stock2,034USD 147.87USD 300,768SEC filing ↗
2026-08-28Canney Jacqueline PSale (S)Common Stock7,847USD 138.00USD 1,082,886SEC filing ↗
2026-08-27Chamberlain Paul EdwardSale (S)Common Stock2,700USD 135.50USD 365,850SEC filing ↗
2026-08-17McDermott William ROption exercise / conversion (M)Common Stock4,160USD 0.00USD 0SEC filing ↗
2026-08-17McDermott William RTax withholding (F)Common Stock2,236USD 117.70USD 263,177SEC filing ↗
2026-08-17Mastantuono GinaOption exercise / conversion (M)Common Stock1,595USD 0.00USD 0SEC filing ↗
2026-08-17Mastantuono GinaTax withholding (F)Common Stock858USD 117.70USD 100,987SEC filing ↗
2026-08-17Fontaine DanielleOption exercise / conversion (M)Common Stock485USD 0.00USD 0SEC filing ↗
2026-08-17Fontaine DanielleTax withholding (F)Common Stock168USD 117.70USD 19,774SEC filing ↗
2026-08-17Fipps PaulOption exercise / conversion (M)Common Stock640USD 0.00USD 0SEC filing ↗
2026-08-17Fipps PaulTax withholding (F)Common Stock256USD 117.70USD 30,131SEC filing ↗
2026-08-17Canney Jacqueline POption exercise / conversion (M)Common Stock970USD 0.00USD 0SEC filing ↗
2026-08-17Canney Jacqueline PTax withholding (F)Common Stock496USD 117.70USD 58,379SEC filing ↗
2026-08-14Zavery AmitOption exercise / conversion (M)Common Stock10,315USD 0.00USD 0SEC filing ↗
2026-08-14Zavery AmitTax withholding (F)Common Stock5,546USD 124.00USD 687,704SEC filing ↗
2026-08-14Nowbar HosseinOption exercise / conversion (M)Common Stock5,066USD 0.00USD 0SEC filing ↗
2026-08-14Nowbar HosseinTax withholding (F)Common Stock1,995USD 124.00USD 247,380SEC filing ↗
2026-08-14McDermott William ROption exercise / conversion (M)Common Stock15,152USD 0.00USD 0SEC filing ↗
2026-08-14McDermott William RTax withholding (F)Common Stock8,145USD 124.00USD 1,009,980SEC filing ↗
2026-08-14Mastantuono GinaOption exercise / conversion (M)Common Stock7,957USD 0.00USD 0SEC filing ↗
2026-08-14Mastantuono GinaTax withholding (F)Common Stock4,278USD 124.00USD 530,472SEC filing ↗
2026-08-14Fontaine DanielleOption exercise / conversion (M)Common Stock975USD 0.00USD 0SEC filing ↗
2026-08-14Fontaine DanielleTax withholding (F)Common Stock338USD 124.00USD 41,912SEC filing ↗
2026-08-14Fipps PaulOption exercise / conversion (M)Common Stock7,652USD 0.00USD 0SEC filing ↗
2026-08-14Fipps PaulTax withholding (F)Common Stock3,057USD 124.00USD 379,068SEC filing ↗
2026-08-14Canney Jacqueline POption exercise / conversion (M)Common Stock5,056USD 0.00USD 0SEC filing ↗
2026-08-14Canney Jacqueline PTax withholding (F)Common Stock2,582USD 124.00USD 320,168SEC filing ↗
2026-08-13Chamberlain Paul EdwardSale (S)Common Stock1,500USD 125.60USD 188,400SEC filing ↗
2026-08-07Zavery AmitOption exercise / conversion (M)Common Stock9,990USD 0.00USD 0SEC filing ↗
2026-08-07Zavery AmitTax withholding (F)Common Stock5,370USD 124.88USD 670,606SEC filing ↗

Multiple price lines in one filing are grouped and share-weighted. Price and value are blank when a grouped filing line lacks price evidence.

Snapshot & identity

Snapshot date2026-10-18
Ranking versionUS-v1.2
Data qualityPASS ELIGIBLE · —
TickerNOW
CIK0001373715
SectorTechnology
IndustrySoftware—Application Yahoo Finance
SEC SIC7372 Services-Prepackaged Software
ExchangeNYSE

Data coverage

Local Form 4 history3,515 transaction lines from 2020-01-13 to 2026-08-31
3 P purchase lines · 1,379 S sale lines · 2,133 other lines
SEC company submissionsOpen SEC filings ↗

Local ledger as of 2026-10-18. Mapping status is an audit field and does not erase SEC filing evidence.