← United States · Coverage record
US · SEC FORM 4
Planet Fitness, Inc.
PLNT · NYSE · CIK 0001637207 · Consumer Cyclical · Leisure
INSIDER SIGNAL
4 buyers · 4 purchase transaction lines · $1.1M gross purchase
WHY THIS SIGNAL?
Score anatomy
Each bar shows the contribution to the current score; the weights and formula stay unchanged.
What is holding the score back?
- ⚠ Role scores low · most senior buyer: Chief Executive Officer (CEO, chair and 10% owners score lowest)
- ⚠ Buying conviction is reduced by concurrent selling
- ✓ Cluster breadth is broad · 4+ insiders
Purchase-size comments are relative to the model scale. Average daily volume is a separate market-context diagnostic.
US-v1.2 ranks qualifying equity purchases under the current 180-day rules. The score is a research priority, not a return forecast or probability. Backtests have not shown that a higher US score is followed by better returns.
Insider activity timeline
Owner lanes show the latest 180 days. Symbol shape identifies the transaction type; sales remain context only.
Showing the six most active owners; 6 additional owner(s) remain in Form 4 evidence.
Purchase breadth & concentration
Roles in the peak window: Chief Executive Officer, Director. Concentration uses priced qualifying P lines only and does not change the saved score.
SIGNAL HISTORY
Latest recorded score
- 70.4
- 70.3
- 70.1
- 69.9
- 69.7
Only scores saved when a full US scoring run completed are shown; gaps are not reconstructed.
Recent Form 4 activity
P is an open-market or private purchase. S is a sale. M, F, A and G usually describe exercises, tax withholding, awards and gifts. These categories remain visually separate.
Market context
Market context provides additional background on recent price performance and risk. It does not affect the Insider Signal.
Price performance
- 1M
- -4.0%
- 3M
- -5.0%
- 6M
- -31.8%
- 12M
- -50.0%
Volatility & liquidity
- Volatility
- 41.8%
- Beta
- —
- Avg daily value
- USD 109.1M
Valuation
- Market cap
- —
- P/E
- —
Fundamentals
- Profit margin
- 16.5%
- ROE
- —
- Industry
- Leisure
Market data
Price data up to: 2026-10-11 · Price source: OpenBB/yfinance; volume from price cache (yfinance) · From SEC filings: Profit margin · Fiscal year ended: 2025-12-31 · Status: PASS
Short interest
Short interest is external context reported to FINRA by broker-dealers. It does not affect the Insider Signal.
- Shares short
- 9,593,563
- Previous report
- 7,951,092
- Avg daily volume
- 3,672,610
- Days to cover
- 2.6
FINRA settlement date: 2026-09-30 · Captured 2026-10-12 · FINRA equity short interest ↗. A share count, published about a week after each of two settlement dates a month; not a percentage of shares outstanding.
Historical equity purchases
Qualifying code P transactions in the local Form 4 history, including purchases outside the current signal window.
| Transaction date | Reporting owner | Type | Security | Shares | Avg. price | Approx. value | Source |
|---|---|---|---|---|---|---|---|
| 2026-09-14 | Tanco Christopher | Purchase (P) | Class A common stock | 2,328 | USD 51.23 | USD 119,263 | SEC filing ↗ |
| 2026-08-10 | Spinelli Stephen JR | Purchase (P) | Class A common stock | 10,000 | USD 49.28 | USD 492,800 | SEC filing ↗ |
| 2026-05-12 | Keating Colleen | Purchase (P) | Class A common stock | 5,000 | USD 49.54 | USD 247,700 | SEC filing ↗ |
| 2026-05-08 | RATHKE FRANCES G | Purchase (P) | Class A common stock | 5,000 | USD 46.21 | USD 231,050 | SEC filing ↗ |
| 2023-12-11 | BENSON CRAIG R | Purchase (P) | Class A common stock | 10,000 | USD 68.15 | USD 681,500 | SEC filing ↗ |
| 2023-06-05 | Rondeau Christopher | Purchase (P) | Class A common stock | 10,000 | USD 64.99 | USD 649,900 | SEC filing ↗ |
| 2021-08-19 | Fitzgerald Thomas J III | Purchase (P) | Class A Common Stock | 1,000 | USD 69.29 | USD 69,290 | SEC filing ↗ |
| 2020-03-13 | Miller Craig Jeffrey | Purchase (P) | Class A common stock | 2,000 | USD 53.18 | USD 106,360 | SEC filing ↗ |
| 2020-03-12 | Rondeau Christopher | Purchase (P) | Class A common stock | 20,000 | USD 50.68 | USD 1,013,552 | SEC filing ↗ |
| 2020-03-12 | LIVELY DORVIN D | Purchase (P) | Class A common stock | 10,000 | USD 49.93 | USD 499,300 | SEC filing ↗ |
| 2020-03-06 | Fitzgerald Thomas J III | Purchase (P) | Class A Common Stock | 1,000 | USD 62.96 | USD 62,960 | SEC filing ↗ |
| 2020-03-06 | BENSON CRAIG R | Purchase (P) | Class A common stock | 25,000 | USD 63.46 | USD 1,586,541 | SEC filing ↗ |
| 2020-03-06 | LIVELY DORVIN D | Purchase (P) | Class A common stock | 15,000 | USD 60.50 | USD 907,500 | SEC filing ↗ |
| 2020-03-05 | Rondeau Christopher | Purchase (P) | Class A common stock | 20,000 | USD 63.57 | USD 1,271,400 | SEC filing ↗ |
| 2020-03-04 | Rondeau Christopher | Purchase (P) | Class A common stock | 25,000 | USD 67.24 | USD 1,681,000 | SEC filing ↗ |
Form 4 evidence
51 transaction lines in the latest 365-day window; 390 in local history.
| Date | Owner | Type | Security | Shares | Avg. price | Approx. value | Source |
|---|---|---|---|---|---|---|---|
| 2026-10-01 | Tanco Christopher | Award / grant (A) | Class A common stock | 537 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-10-01 | Spinelli Stephen JR | Award / grant (A) | Class A common stock | 910 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-10-01 | Singh Harmit J | Award / grant (A) | Class A common stock | 552 | USD 0.00 | USD 0 | SEC filing ↗ |
Show recent Form 4 evidence (30 grouped rows)
| Date | Owner | Type | Security | Shares | Avg. price | Approx. value | Source |
|---|---|---|---|---|---|---|---|
| 2026-10-01 | Tanco Christopher | Award / grant (A) | Class A common stock | 537 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-10-01 | Spinelli Stephen JR | Award / grant (A) | Class A common stock | 910 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-10-01 | Singh Harmit J | Award / grant (A) | Class A common stock | 552 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-10-01 | RATHKE FRANCES G | Award / grant (A) | Class A common stock | 657 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-10-01 | Beard, Stephen W. | Award / grant (A) | Class A common stock | 522 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-10-01 | Anderson Enshalla | Award / grant (A) | Class A Common Stock | 627 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-09-14 | Tanco Christopher | Purchase (P) | Class A common stock | 2,328 | USD 51.23 | USD 119,263 | SEC filing ↗ |
| 2026-09-14 | Bode William | Sale (S) | Class A Common Stock | 7,000 | USD 51.22 | USD 358,540 | SEC filing ↗ |
| 2026-09-14 | Bode William | Option exercise / conversion (M) | Class A Common Stock | 9,863 | USD 19.81 | USD 195,386 | SEC filing ↗ |
| 2026-08-10 | Spinelli Stephen JR | Purchase (P) | Class A common stock | 10,000 | USD 49.28 | USD 492,800 | SEC filing ↗ |
| 2026-07-01 | Tanco Christopher | Award / grant (A) | Class A common stock | 438 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-07-01 | Spinelli Stephen JR | Award / grant (A) | Class A common stock | 711 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-07-01 | Singh Harmit J | Award / grant (A) | Class A common stock | 332 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-07-01 | RATHKE FRANCES G | Award / grant (A) | Class A common stock | 474 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-07-01 | Beard, Stephen W. | Award / grant (A) | Class A common stock | 332 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-07-01 | Anderson Enshalla | Award / grant (A) | Class A Common Stock | 450 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-06-25 | Sudhanshu Priyadarshi | Award / grant (A) | Class A Common Stock | 92,832 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-06-10 | Keating Colleen | Tax withholding (F) | Class A common stock | 22,494 | USD 50.60 | USD 1,138,196 | SEC filing ↗ |
| 2026-05-12 | Keating Colleen | Purchase (P) | Class A common stock | 5,000 | USD 49.54 | USD 247,700 | SEC filing ↗ |
| 2026-05-08 | RATHKE FRANCES G | Purchase (P) | Class A common stock | 5,000 | USD 46.21 | USD 231,050 | SEC filing ↗ |
| 2026-05-05 | Tanco Christopher | Award / grant (A) | Class A common stock | 2,254 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-05-05 | Spinelli Stephen JR | Award / grant (A) | Class A common stock | 3,226 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-05-05 | Singh Harmit J | Award / grant (A) | Class A common stock | 2,254 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-05-05 | RATHKE FRANCES G | Award / grant (A) | Class A common stock | 2,254 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-05-05 | DUNAWAY CAMBRIA W | Award / grant (A) | Class A Common Stock | 2,254 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-05-05 | Beard, Stephen W. | Award / grant (A) | Class A common stock | 2,254 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-05-05 | BENSON CRAIG R | Award / grant (A) | Class A common stock | 2,254 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-05-05 | Anderson Enshalla | Award / grant (A) | Class A Common Stock | 2,254 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-05-05 | Acoca Bernard | Award / grant (A) | Class A common stock | 2,254 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-04-01 | Tanco Christopher | Award / grant (A) | Class A common stock | 320 | USD 0.00 | USD 0 | SEC filing ↗ |
Multiple price lines in one filing are grouped and share-weighted. Price and value are blank when a grouped filing line lacks price evidence.
Snapshot & identity
| Snapshot date | 2026-10-18 |
|---|---|
| Ranking version | US-v1.2 |
| Data quality | PASS ELIGIBLE · — |
| Ticker | PLNT |
| CIK | 0001637207 |
| Sector | Consumer Cyclical |
| Industry | Leisure Yahoo Finance |
| SEC SIC | 7997 Services-Membership Sports & Recreation Clubs |
| Exchange | NYSE |
Data coverage
| Local Form 4 history | 390 transaction lines from 2020-01-02 to 2026-10-01 17 P purchase lines · 69 S sale lines · 304 other lines |
|---|---|
| SEC company submissions | Open SEC filings ↗ |
Local ledger as of 2026-10-18. Mapping status is an audit field and does not erase SEC filing evidence.