Stock Trading Canary

United States · SEC Form 4 · Snapshot date: 2026-10-18 · Built: 2026-10-18 · 中文

← United States · Coverage record

US · SEC FORM 4

Purple Innovation, Inc.

PRPL · Nasdaq · CIK 0001643953 · Consumer Cyclical · Furnishings, Fixtures & Appliances

INSIDER SIGNAL

36.1 / 100

1 buyers · 1 purchase transaction lines · $29.4K gross purchase

WHY THIS SIGNAL?

Buyer breadthLow
Purchase sizeLow
RoleModerate
RecencyLow
ConvictionStrong
Score anatomy

Each bar shows the contribution to the current score; the weights and formula stay unchanged.

Cluster+7.0 / 35
Purchase size+3.5 / 25
Role+15.0 / 20
Recency+0.6 / 10
Conviction+10.0 / 10

What is holding the score back?

  • ⚠ Cluster breadth is moderate · 1 insider(s), not 4+
  • ⚠ Purchase size is modest relative to the model scale
  • ⚠ Purchase activity is becoming less recent
  • ✓ Role scores high · most senior buyer: Chief Financial Officer

Purchase-size comments are relative to the model scale. Average daily volume is a separate market-context diagnostic.

US-v1.2 ranks qualifying equity purchases under the current 180-day rules. The score is a research priority, not a return forecast or probability. Backtests have not shown that a higher US score is followed by better returns.

Insider activity timeline

Owner lanes show the latest 180 days. Symbol shape identifies the transaction type; sales remain context only.

AprMayJunJulAugSepOct
Lucian Robert GerardChief Financial Officer
●
● Purchase▼ Sale○ Other

—

Purchase breadth & concentration

QUALIFYING BUYERS1
PURCHASE CONCENTRATION100%Largest buyer: Lucian Robert Gerard · $29.4K
CLUSTER BUYING · 15D1 insiderPeak activity: 2026-05-04–2026-05-04

Roles in the peak window: Chief Financial Officer. Concentration uses priced qualifying P lines only and does not change the saved score.

SIGNAL HISTORY

36.1 / 100

Latest recorded score

→ +0.0 ptsversus the previous recorded snapshot
  1. 36.2
  2. 36.2
  3. 36.2
  4. 36.1
  5. 36.1

Only scores saved when a full US scoring run completed are shown; gaps are not reconstructed.

Recent Form 4 activity

1Purchases
0Sales
9Other Form 4 lines
7SEC filings · 365 days
BUYING1 qualifying P line(s) · 180 days
SELLING0 sale line(s) · context only
OTHER0 exercise / withholding / award / gift / other lines
10b5-1 / PLANNEDNot assessed

P is an open-market or private purchase. S is a sale. M, F, A and G usually describe exercises, tax withholding, awards and gifts. These categories remain visually separate.

Market context

Market context provides additional background on recent price performance and risk. It does not affect the Insider Signal.

Price performance

1M
-44.3%
3M
-77.2%
6M
-87.8%
12M
-92.0%

Volatility & liquidity

Volatility
86.7%
Beta
—
Avg daily value
USD 75,133

Valuation

Market cap
—
P/E
—

Fundamentals

Profit margin
-11.0%
ROE
—
Industry
Furnishings, Fixtures & Appliances

Market data

Price data up to: 2026-10-11 · Price source: OpenBB/yfinance; volume from price cache (yfinance) · From SEC filings: Profit margin · Fiscal year ended: 2025-12-31 · Status: PASS

Short interest

Short interest is external context reported to FINRA by broker-dealers. It does not affect the Insider Signal.

Shares short
150,784
Previous report
113,699
Avg daily volume
71,486
Days to cover
2.1

FINRA settlement date: 2026-09-30 · Captured 2026-10-12 · FINRA equity short interest ↗. A share count, published about a week after each of two settlement dates a month; not a percentage of shares outstanding.

Historical equity purchases

Qualifying code P transactions in the local Form 4 history, including purchases outside the current signal window.

Transaction dateReporting ownerTypeSecuritySharesAvg. priceApprox. valueSource
2026-05-04Lucian Robert GerardPurchase (P)Class A Common Stock60,000USD 0.49USD 29,400SEC filing ↗
2024-06-28DeMartini RobertPurchase (P)Class A Common Stock138,834USD 1.03USD 142,999SEC filing ↗
2024-06-27DeMartini RobertPurchase (P)Class A Common Stock10,105USD 1.01USD 10,206SEC filing ↗
2024-06-26DeMartini RobertPurchase (P)Class A Common Stock51,061USD 0.98USD 50,040SEC filing ↗
2024-03-22Ulrich George TurnerPurchase (P)Class A Common Stock4,000USD 1.52USD 6,080SEC filing ↗
2023-08-28DICAMILLO GARY TPurchase (P)Class A Common Stock10,000USD 2.22USD 22,200SEC filing ↗
2023-06-02McGarvey Casey KalePurchase (P)Class A Common Stock22,300USD 2.85USD 63,555SEC filing ↗
2023-05-26KERBY JEFFERY SCOTTPurchase (P)Class A Common Stock16,350USD 3.45USD 56,408SEC filing ↗
2023-05-16DARLING SETH LANEPurchase (P)Class A Common Stock17,000USD 3.03USD 51,510SEC filing ↗
2023-05-15DeMartini RobertPurchase (P)Class A Common Stock50,000USD 2.97USD 148,500SEC filing ↗
2023-05-15Pate R CarterPurchase (P)Class A Common Stock16,949USD 2.95USD 50,000SEC filing ↗
2023-03-23KERBY JEFFERY SCOTTPurchase (P)Class A Common Stock23,077USD 2.77USD 63,923SEC filing ↗
2023-03-23HAYNOR ERIC SCOTTPurchase (P)Class A Common Stock138,598USD 2.75USD 381,143SEC filing ↗
2023-02-13COLISEUM CAPITAL PARTNERS, L.P.; Coliseum Capital Co-Invest III, L.P.; Coliseum Capital Management, LLC; Coliseum Capital, LLC; Gray Adam; Shackelton Christopher SPurchase (P)Class A Common Stock5,960,320USD 4.50USD 26,821,440SEC filing ↗
2022-09-16McGarvey Casey KalePurchase (P)Class A Common Stock30,000USD 2.85USD 85,500SEC filing ↗

Form 4 evidence

10 transaction lines in the latest 365-day window; 282 in local history.

DateOwnerTypeSecuritySharesAvg. priceApprox. valueSource
2026-05-04Lucian Robert GerardPurchase (P)Class A Common Stock60,000USD 0.49USD 29,400SEC filing ↗
2026-03-15Ulrich George TurnerOption exercise / conversion (M)Class A Common Stock6,292USD —USD —SEC filing ↗
2026-03-15KERBY JEFFERY SCOTTOption exercise / conversion (M)Class A Common Stock9,186USD —USD —SEC filing ↗
Show recent Form 4 evidence (10 grouped rows)
DateOwnerTypeSecuritySharesAvg. priceApprox. valueSource
2026-05-04Lucian Robert GerardPurchase (P)Class A Common Stock60,000USD 0.49USD 29,400SEC filing ↗
2026-03-15Ulrich George TurnerOption exercise / conversion (M)Class A Common Stock6,292USD —USD —SEC filing ↗
2026-03-15KERBY JEFFERY SCOTTOption exercise / conversion (M)Class A Common Stock9,186USD —USD —SEC filing ↗
2026-03-15KERBY JEFFERY SCOTTTax withholding (F)Class A Common Stock2,651USD 0.71USD 1,882SEC filing ↗
2026-03-15HUTCHINGS JEFFREY LAYNEOption exercise / conversion (M)Class A Common Stock11,235USD —USD —SEC filing ↗
2026-03-15HAYNOR ERIC SCOTTOption exercise / conversion (M)Class A Common Stock14,097USD —USD —SEC filing ↗
2026-03-15DeMartini RobertOption exercise / conversion (M)Class A Common Stock56,529USD —USD —SEC filing ↗
2026-03-15DeMartini RobertTax withholding (F)Class A Common Stock16,309USD 0.71USD 11,579SEC filing ↗
2026-03-14Vogensen Todd E.Option exercise / conversion (M)Class A Common Stock43,210USD —USD —SEC filing ↗
2026-03-14Vogensen Todd E.Tax withholding (F)Class A Common Stock12,683USD 0.71USD 9,005SEC filing ↗

Multiple price lines in one filing are grouped and share-weighted. Price and value are blank when a grouped filing line lacks price evidence.

Snapshot & identity

Snapshot date2026-10-18
Ranking versionUS-v1.2
Data qualityPASS ELIGIBLE · —
TickerPRPL
CIK0001643953
SectorConsumer Cyclical
IndustryFurnishings, Fixtures & Appliances Yahoo Finance
SEC SIC2510 Household Furniture
ExchangeNasdaq

Data coverage

Local Form 4 history282 transaction lines from 2020-03-13 to 2026-05-04
55 P purchase lines · 45 S sale lines · 182 other lines
SEC company submissionsOpen SEC filings ↗

Local ledger as of 2026-10-18. Mapping status is an audit field and does not erase SEC filing evidence.