← United States · Coverage record
US · SEC FORM 4
Soho House & Co Inc.
SHCO · — · CIK 0001846510 · Consumer Cyclical
INSIDER SIGNAL
0 qualifying P purchase groups
in the current 180-day scoring window
0 Form 4 transaction lines observed in the same window
0 sales · 0 option, withholding, award, gift or other lines
WHY NO ACTIVE SIGNAL?
Score anatomy
No score is calculated because there is no qualifying purchase in the active window. Unavailable inputs are not treated as zero or as a bearish signal.
Why is there no score?
- No qualifying open-market purchase supplies cluster, size, role, recency or conviction inputs.
- Sales and other Form 4 activity remain visible as context and do not create a negative score.
Sales and other Form 4 activity are shown separately and do not create a negative buy signal. Absence of buying is not scored as bearish.
Insider activity timeline
No Form 4 transaction event is present in the current 180-day window.
Purchase breadth, concentration & cluster buying
These modules activate when qualifying purchases enter the 180-day research window.
SIGNAL HISTORY
Scores are archived only when the company qualifies for a published US buy-signal snapshot. Last qualifying purchase: 2026-01-29 · Popstefanov Gjorgi.
Recent Form 4 activity
P is an open-market or private purchase. S is a sale. M, F, A and G usually describe exercises, tax withholding, awards and gifts. These categories remain visually separate.
Market context
Market context has not been captured for this ticker yet. The daily market-context job processes the US universe in rotating batches.
Short interest
The FINRA report lists no short interest for this ticker.
FINRA settlement date: 2026-09-30 · Captured 2026-10-12 · FINRA equity short interest ↗. A share count, published about a week after each of two settlement dates a month; not a percentage of shares outstanding.
Historical equity purchases
Qualifying code P transactions in the local Form 4 history, including purchases outside the current signal window.
| Transaction date | Reporting owner | Type | Security | Shares | Avg. price | Approx. value | Source |
|---|---|---|---|---|---|---|---|
| 2026-01-29 | Popstefanov Gjorgi | Purchase (P) | Class A Common Stock | 11,111,111 | USD 9.00 | USD 99,999,999 | SEC filing ↗ |
| 2024-06-20 | Jackson Yusef | Purchase (P) | Class A Common Stock | 500 | USD 5.34 | USD 2,670 | SEC filing ↗ |
| 2023-09-15 | Jackson Yusef | Purchase (P) | Class A Common Stock | 2,000 | USD 7.14 | USD 14,280 | SEC filing ↗ |
| 2023-05-24 | Caring Richard | Purchase (P) | Class A Common Stock | 3,250 | USD 6.14 | USD 19,955 | SEC filing ↗ |
| 2023-05-23 | Caring Richard | Purchase (P) | Class A Common Stock | 1,700 | USD 6.53 | USD 11,101 | SEC filing ↗ |
| 2023-05-19 | Caring Richard | Purchase (P) | Class A Common Stock | 5,400 | USD 7.14 | USD 38,556 | SEC filing ↗ |
| 2023-03-17 | Caring Richard | Purchase (P) | Class A Common Stock | 3,000 | USD 6.63 | USD 19,890 | SEC filing ↗ |
| 2023-03-16 | Caring Richard | Purchase (P) | Class A Common Stock | 2,903 | USD 6.22 | USD 18,057 | SEC filing ↗ |
| 2023-03-15 | Caring Richard | Purchase (P) | Class A Common Stock | 2,000 | USD 6.03 | USD 12,060 | SEC filing ↗ |
| 2023-03-13 | Caring Richard | Purchase (P) | Class A Common Stock | 5,500 | USD 6.84 | USD 37,620 | SEC filing ↗ |
| 2022-12-23 | Caring Richard | Purchase (P) | Class A Common Stock | 200,000 | USD 3.60 | USD 720,000 | SEC filing ↗ |
| 2022-12-22 | Caring Richard | Purchase (P) | Class A Common Stock | 59,740 | USD 3.58 | USD 213,869 | SEC filing ↗ |
| 2022-12-21 | Caring Richard | Purchase (P) | Class A Common Stock | 50,000 | USD 3.68 | USD 184,000 | SEC filing ↗ |
| 2022-12-09 | EIN MARK | Purchase (P) | Class A Common Stock | 100,000 | USD 4.09 | USD 409,000 | SEC filing ↗ |
| 2022-12-08 | EIN MARK | Purchase (P) | Class A Common Stock | 356,936 | USD 3.86 | USD 1,377,773 | SEC filing ↗ |
Form 4 evidence
28 transaction lines in the latest 365-day window; 169 in local history.
| Date | Owner | Type | Security | Shares | Avg. price | Approx. value | Source |
|---|---|---|---|---|---|---|---|
| 2026-01-29 | Zhukova Daria | D (D) | Class A Common Stock | 70,154 | USD — | USD — | SEC filing ↗ |
| 2026-01-29 | Schwerin Ben | D (D) | Class A Common Stock | 70,154 | USD — | USD — | SEC filing ↗ |
| 2026-01-29 | Sasson Andrew | D (D) | Class A Common Stock | 30,643 | USD — | USD — | SEC filing ↗ |
Show recent Form 4 evidence (28 grouped rows)
| Date | Owner | Type | Security | Shares | Avg. price | Approx. value | Source |
|---|---|---|---|---|---|---|---|
| 2026-01-29 | Zhukova Daria | D (D) | Class A Common Stock | 70,154 | USD — | USD — | SEC filing ↗ |
| 2026-01-29 | Schwerin Ben | D (D) | Class A Common Stock | 70,154 | USD — | USD — | SEC filing ↗ |
| 2026-01-29 | Sasson Andrew | D (D) | Class A Common Stock | 30,643 | USD — | USD — | SEC filing ↗ |
| 2026-01-29 | Popstefanov Gjorgi | Purchase (P) | Class A Common Stock | 11,111,111 | USD 9.00 | USD 99,999,999 | SEC filing ↗ |
| 2026-01-29 | Kutcher Ashton | Award / grant (A) | Class A Common Stock | 1,646,111 | USD — | USD — | SEC filing ↗ |
| 2026-01-29 | Jackson Yusef | D (D) | Class A Common Stock | 91,654 | USD — | USD — | SEC filing ↗ |
| 2026-01-29 | Hamad KH. K. Al-Thani Almaiyasa | D (D) | Class A Common Stock | 70,154 | USD — | USD — | SEC filing ↗ |
| 2026-01-29 | Hage Joseph Eg Heni | D (D) | Class A Common Stock | 70,154 | USD — | USD — | SEC filing ↗ |
| 2026-01-29 | GOLDMAN SACHS GROUP INC; West Street CT Private Credit Partnership, L.P. | Sale (S) | Class A Common Stock | 1,666,666 | USD 9.00 | USD 14,999,994 | SEC filing ↗ |
| 2026-01-29 | Delahunt Alice | D (D) | Class A Common Stock | 70,154 | USD — | USD — | SEC filing ↗ |
| 2026-01-29 | Deardorff Eric David | D (D) | Class A Common Stock | 33,818 | USD — | USD — | SEC filing ↗ |
| 2026-01-29 | Collins Thomas | D (D) | Class A Common Stock | 23,704 | USD — | USD — | SEC filing ↗ |
| 2026-01-29 | Carnie Andrew | D (D) | Class A Common Stock | 441,590 | USD — | USD — | SEC filing ↗ |
| 2026-01-29 | Caring Richard | D (D) | Class A Common Stock | 373,774 | USD — | USD — | SEC filing ↗ |
| 2026-01-29 | Broad Street Principal Investments, L.L.C.; GOLDMAN SACHS & CO. LLC; GOLDMAN SACHS ASSET MANAGEMENT, L.P.; GOLDMAN SACHS GROUP INC; WSSS INVESTMENTS I, LLC; WSSS INVESTMENTS U, LLC; WSSS INVESTMENTS W, LLC; WSSS INVESTMENTS X, LLC; West Street Strategic Solutions Fund I, L.P.; West Street Strategic Solutions Fund I-(C), L.P. | Sale (S) | Class A Common Stock | 1,666,666 | USD 9.00 | USD 14,999,994 | SEC filing ↗ |
| 2026-01-16 | Zhukova Daria | Option exercise / conversion (M) | Class A Common Stock | 14,175 | USD — | USD — | SEC filing ↗ |
| 2026-01-16 | Schwerin Ben | Option exercise / conversion (M) | Class A Common Stock | 14,175 | USD — | USD — | SEC filing ↗ |
| 2026-01-16 | Sasson Andrew | Option exercise / conversion (M) | Class A Common Stock | 14,175 | USD — | USD — | SEC filing ↗ |
| 2026-01-16 | Jackson Yusef | Option exercise / conversion (M) | Class A Common Stock | 14,175 | USD — | USD — | SEC filing ↗ |
| 2026-01-16 | Hamad KH. K. Al-Thani Almaiyasa | Option exercise / conversion (M) | Class A Common Stock | 14,175 | USD — | USD — | SEC filing ↗ |
| 2026-01-16 | Hage Joseph Eg Heni | Option exercise / conversion (M) | Class A Common Stock | 14,175 | USD — | USD — | SEC filing ↗ |
| 2026-01-16 | EIN MARK | Option exercise / conversion (M) | Class A Common Stock | 14,175 | USD — | USD — | SEC filing ↗ |
| 2026-01-16 | Delahunt Alice | Option exercise / conversion (M) | Class A Common Stock | 14,175 | USD — | USD — | SEC filing ↗ |
| 2026-01-16 | Deardorff Eric David | Option exercise / conversion (M) | Class A Common Stock | 14,175 | USD — | USD — | SEC filing ↗ |
| 2025-12-05 | Collins Thomas | Sale (S) | Class A Common Stock | 12,302 | USD 8.83 | USD 108,627 | SEC filing ↗ |
| 2025-12-05 | Collins Thomas | Option exercise / conversion (M) | Class A Common Stock | 26,094 | USD — | USD — | SEC filing ↗ |
| 2025-12-01 | Collins Thomas | Sale (S) | Class A Common Stock | 10,910 | USD 8.83 | USD 96,335 | SEC filing ↗ |
| 2025-12-01 | Collins Thomas | Option exercise / conversion (M) | Class A Common Stock | 23,143 | USD — | USD — | SEC filing ↗ |
Multiple price lines in one filing are grouped and share-weighted. Price and value are blank when a grouped filing line lacks price evidence.
Snapshot & identity
| Snapshot date | 2026-10-18 |
|---|---|
| Ranking version | US-v1.2 |
| Data quality | PASS ELIGIBLE · — |
| Ticker | SHCO |
| CIK | 0001846510 |
| Sector | Consumer Cyclical |
| Industry | — Yahoo Finance |
| SEC SIC | 7011 Hotels & Motels |
| Exchange | — |
Data coverage
| Local Form 4 history | 169 transaction lines from 2021-07-19 to 2026-01-29 40 P purchase lines · 52 S sale lines · 77 other lines |
|---|---|
| SEC company submissions | Open SEC filings ↗ |
Local ledger as of 2026-10-18. Mapping status is an audit field and does not erase SEC filing evidence.