← United States · Coverage record
US · SEC FORM 4
USA TODAY Co., Inc.
TDAY · NYSE · CIK 0001579684 · Communication Services · Publishing
INSIDER SIGNAL
0 qualifying P purchase groups
in the current 180-day scoring window
21 Form 4 transaction lines observed in the same window
0 sales · 21 option, withholding, award, gift or other lines
WHY NO ACTIVE SIGNAL?
Score anatomy
No score is calculated because there is no qualifying purchase in the active window. Unavailable inputs are not treated as zero or as a bearish signal.
Why is there no score?
- No qualifying open-market purchase supplies cluster, size, role, recency or conviction inputs.
- Sales and other Form 4 activity remain visible as context and do not create a negative score.
Sales and other Form 4 activity are shown separately and do not create a negative buy signal. Absence of buying is not scored as bearish.
Insider activity timeline
Owner lanes show the latest 180 days. Symbol shape identifies the transaction type; sales remain context only.
Showing the six most active owners; 4 additional owner(s) remain in Form 4 evidence.
Purchase breadth, concentration & cluster buying
These modules activate when qualifying purchases enter the 180-day research window.
SIGNAL HISTORY
Scores are archived only when the company qualifies for a published US buy-signal snapshot. Last qualifying purchase: 2025-05-06 · Reed Michael.
Recent Form 4 activity
P is an open-market or private purchase. S is a sale. M, F, A and G usually describe exercises, tax withholding, awards and gifts. These categories remain visually separate.
Market context
Market context has not been captured for this ticker yet. The daily market-context job processes the US universe in rotating batches.
Short interest
Short interest is external context reported to FINRA by broker-dealers. It does not affect the Insider Signal.
- Shares short
- 25,469,565
- Previous report
- 27,136,550
- Avg daily volume
- 2,114,182
- Days to cover
- 12.1
FINRA settlement date: 2026-09-30 · Captured 2026-10-12 · FINRA equity short interest ↗. A share count, published about a week after each of two settlement dates a month; not a percentage of shares outstanding.
Historical equity purchases
Qualifying code P transactions in the local Form 4 history, including purchases outside the current signal window.
| Transaction date | Reporting owner | Type | Security | Shares | Avg. price | Approx. value | Source |
|---|---|---|---|---|---|---|---|
| 2025-05-06 | Reed Michael | Purchase (P) | Common Stock | 6,000 | USD 3.20 | USD 19,200 | SEC filing ↗ |
| 2025-05-05 | Reed Michael | Purchase (P) | Common Stock | 27,000 | USD 3.25 | USD 87,750 | SEC filing ↗ |
| 2024-09-13 | Tarica Laurence | Purchase (P) | Common Stock | 50,000 | USD 4.50 | USD 225,000 | SEC filing ↗ |
| 2023-11-16 | Tarica Laurence | Purchase (P) | Common Stock | 200,000 | USD 1.85 | USD 370,000 | SEC filing ↗ |
| 2023-11-06 | Reed Michael | Purchase (P) | Common Stock | 60,000 | USD 2.01 | USD 120,600 | SEC filing ↗ |
| 2023-08-14 | Reed Michael | Purchase (P) | Common Stock | 80,000 | USD 3.29 | USD 263,200 | SEC filing ↗ |
| 2022-12-14 | Tarica Laurence | Purchase (P) | Common Stock | 100,000 | USD 2.25 | USD 225,000 | SEC filing ↗ |
| 2022-08-08 | Reed Michael | Purchase (P) | Common Stock | 500,000 | USD 2.44 | USD 1,220,000 | SEC filing ↗ |
| 2022-03-14 | Tarica Laurence | Purchase (P) | Common Stock | 70,000 | USD 4.20 | USD 294,000 | SEC filing ↗ |
| 2021-09-14 | Tarica Laurence | Purchase (P) | Common Stock | 26,000 | USD 6.42 | USD 166,920 | SEC filing ↗ |
| 2021-05-11 | JANULIS THEODORE PETER | Purchase (P) | Common Stock | 20,000 | USD 4.46 | USD 89,200 | SEC filing ↗ |
| 2020-08-26 | Tarica Laurence | Purchase (P) | Common Stock | 74,559 | USD 1.64 | USD 122,277 | SEC filing ↗ |
| 2020-08-25 | Tarica Laurence | Purchase (P) | Common Stock | 441 | USD 1.62 | USD 714 | SEC filing ↗ |
| 2020-05-15 | Gupta Mayur | Purchase (P) | Common Stock | 3,700 | USD 0.96 | USD 3,552 | SEC filing ↗ |
| 2020-05-15 | Tarica Laurence | Purchase (P) | Common Stock | 120,000 | USD 0.98 | USD 117,600 | SEC filing ↗ |
Form 4 evidence
27 transaction lines in the latest 365-day window; 188 in local history.
| Date | Owner | Type | Security | Shares | Avg. price | Approx. value | Source |
|---|---|---|---|---|---|---|---|
| 2026-09-30 | Louis John Jeffry | Award / grant (A) | Common Stock | 4,769 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-08-06 | Reed Michael | Option exercise / conversion (M) | Common Stock | 113,379 | USD — | USD — | SEC filing ↗ |
| 2026-08-06 | Reed Michael | Tax withholding (F) | Common Stock | 57,880 | USD 8.00 | USD 463,040 | SEC filing ↗ |
Show recent Form 4 evidence (27 grouped rows)
| Date | Owner | Type | Security | Shares | Avg. price | Approx. value | Source |
|---|---|---|---|---|---|---|---|
| 2026-09-30 | Louis John Jeffry | Award / grant (A) | Common Stock | 4,769 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-08-06 | Reed Michael | Option exercise / conversion (M) | Common Stock | 113,379 | USD — | USD — | SEC filing ↗ |
| 2026-08-06 | Reed Michael | Tax withholding (F) | Common Stock | 57,880 | USD 8.00 | USD 463,040 | SEC filing ↗ |
| 2026-08-06 | Gosser Trisha | Option exercise / conversion (M) | Common Stock | 10,393 | USD — | USD — | SEC filing ↗ |
| 2026-08-06 | Gosser Trisha | Tax withholding (F) | Common Stock | 3,326 | USD 8.00 | USD 26,608 | SEC filing ↗ |
| 2026-08-06 | Gallagher Cindy | Option exercise / conversion (M) | Common Stock | 9,070 | USD — | USD — | SEC filing ↗ |
| 2026-08-06 | Gallagher Cindy | Tax withholding (F) | Common Stock | 2,731 | USD 8.00 | USD 21,848 | SEC filing ↗ |
| 2026-08-05 | Reed Michael | Option exercise / conversion (M) | Common Stock | 119,904 | USD — | USD — | SEC filing ↗ |
| 2026-08-05 | Reed Michael | Tax withholding (F) | Common Stock | 61,211 | USD 8.66 | USD 530,087 | SEC filing ↗ |
| 2026-08-05 | Gosser Trisha | Option exercise / conversion (M) | Common Stock | 29,576 | USD — | USD — | SEC filing ↗ |
| 2026-08-05 | Gosser Trisha | Tax withholding (F) | Common Stock | 9,465 | USD 8.66 | USD 81,967 | SEC filing ↗ |
| 2026-08-05 | Gallagher Cindy | Option exercise / conversion (M) | Common Stock | 9,592 | USD — | USD — | SEC filing ↗ |
| 2026-08-05 | Gallagher Cindy | Tax withholding (F) | Common Stock | 2,888 | USD 8.66 | USD 25,010 | SEC filing ↗ |
| 2026-06-30 | Louis John Jeffry | Award / grant (A) | Common Stock | 3,508 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-06-02 | WALL BARBARA W. | Award / grant (A) | Common Stock | 16,046 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-06-02 | Sandler Debra A. | Award / grant (A) | Common Stock | 16,046 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-06-02 | SHEEHAN KEVIN M | Award / grant (A) | Common Stock | 16,046 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-06-02 | Reinhard Amy | Award / grant (A) | Common Stock | 16,046 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-06-02 | Louis John Jeffry | Award / grant (A) | Common Stock | 16,046 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-06-02 | JANULIS THEODORE PETER | Award / grant (A) | Common Stock | 16,046 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-06-02 | Al-Emam Maha | Award / grant (A) | Common Stock | 16,046 | USD 0.00 | USD 0 | SEC filing ↗ |
| 2026-03-24 | Reed Michael | Tax withholding (F) | Common Stock | 139,481 | USD 6.70 | USD 934,523 | SEC filing ↗ |
| 2026-03-24 | Gosser Trisha | Tax withholding (F) | Common Stock | 7,782 | USD 6.70 | USD 52,139 | SEC filing ↗ |
| 2026-03-24 | Gallagher Cindy | Tax withholding (F) | Common Stock | 6,319 | USD 6.70 | USD 42,337 | SEC filing ↗ |
| 2026-02-06 | Louis John Jeffry | Sale (S) | Common Stock | 13,471 | USD 5.85 | USD 78,805 | SEC filing ↗ |
| 2025-12-31 | Reinhard Amy | Award / grant (A) | Common Stock | 2,912 | USD 5.15 | USD 14,997 | SEC filing ↗ |
| 2025-12-31 | Louis John Jeffry | Award / grant (A) | Common Stock | 5,825 | USD 5.15 | USD 29,999 | SEC filing ↗ |
Multiple price lines in one filing are grouped and share-weighted. Price and value are blank when a grouped filing line lacks price evidence.
Snapshot & identity
| Snapshot date | 2026-10-18 |
|---|---|
| Ranking version | US-v1.2 |
| Data quality | PASS ELIGIBLE · — |
| Ticker | TDAY |
| CIK | 0001579684 |
| Sector | Communication Services |
| Industry | Publishing Yahoo Finance |
| SEC SIC | 2711 Newspapers: Publishing or Publishing & Printing |
| Exchange | NYSE |
Data coverage
| Local Form 4 history | 188 transaction lines from 2020-01-01 to 2026-09-30 24 P purchase lines · 2 S sale lines · 162 other lines |
|---|---|
| SEC company submissions | Open SEC filings ↗ |
Local ledger as of 2026-10-18. Mapping status is an audit field and does not erase SEC filing evidence.