Stock Trading Canary

United States · SEC Form 4 · Snapshot date: 2026-10-18 · Built: 2026-10-18 · 中文

← United States · Coverage record

US · SEC FORM 4

Vital Farms, Inc.

VITL · Nasdaq · CIK 0001579733 · Consumer Defensive · Farm Products

INSIDER SIGNAL

74.4 / 100

11 buyers · 15 purchase transaction lines · $644.8K gross purchase

WHY THIS SIGNAL?

Buyer breadthStrong
Purchase sizeModerate
RoleModerate
RecencyLow
ConvictionStrong
Score anatomy

Each bar shows the contribution to the current score; the weights and formula stay unchanged.

Cluster+35.0 / 35
Purchase size+15.7 / 25
Role+13.0 / 20
Recency+0.8 / 10
Conviction+10.0 / 10

What is holding the score back?

  • ⚠ Role scores low · most senior buyer: CSO and President, Eggs (CEO, chair and 10% owners score lowest)
  • ⚠ Purchase activity is becoming less recent
  • ✓ Cluster breadth is broad · 4+ insiders

Purchase-size comments are relative to the model scale. Average daily volume is a separate market-context diagnostic.

US-v1.2 ranks qualifying equity purchases under the current 180-day rules. The score is a research priority, not a return forecast or probability. Backtests have not shown that a higher US score is followed by better returns.

Insider activity timeline

Owner lanes show the latest 180 days. Symbol shape identifies the transaction type; sales remain context only.

AprMayJunJulAugSepOct
Kennedy Kelly J.Director
●●○
Flanagan Glenda JDirector
●●○
Cyr William B.Director
●●○
Holland Joseph MichaelChief Supply Chain Officer
●●○
Ruiz GiselDirector
●○
Post Denny MarieDirector
●○
● Purchase▼ Sale○ Other

Showing the six most active owners; 9 additional owner(s) remain in Form 4 evidence.

Purchase breadth & concentration

QUALIFYING BUYERS11
PURCHASE CONCENTRATION31%Largest buyer: Holland Joseph Michael · $199.7K
CLUSTER BUYING · 15D11 insidersPeak activity: 2026-05-13–2026-05-19

Roles in the peak window: CMO and GM, Butter, CSO and President, Eggs, Chief People Officer, Chief Strategy Officer, Chief Supply Chain Officer, Director. Concentration uses priced qualifying P lines only and does not change the saved score.

SIGNAL HISTORY

74.4 / 100

Latest recorded score

↓ -0.1 ptsversus the previous recorded snapshot
  1. 74.7
  2. 74.6
  3. 74.6
  4. 74.5
  5. 74.4

Only scores saved when a full US scoring run completed are shown; gaps are not reconstructed.

Recent Form 4 activity

17Purchases
13Sales
50Other Form 4 lines
60SEC filings · 365 days
BUYING15 qualifying P line(s) · 180 days
SELLING0 sale line(s) · context only
OTHER14 exercise / withholding / award / gift / other lines
10b5-1 / PLANNEDNot assessed

P is an open-market or private purchase. S is a sale. M, F, A and G usually describe exercises, tax withholding, awards and gifts. These categories remain visually separate.

Market context

Market context provides additional background on recent price performance and risk. It does not affect the Insider Signal.

Price performance

1M
-4.7%
3M
-27.0%
6M
-28.5%
12M
-79.1%

Volatility & liquidity

Volatility
58.2%
Beta
—
Avg daily value
USD 14.9M

Valuation

Market cap
USD 400.6M
P/E
6.0×

Fundamentals

Profit margin
8.7%
ROE
18.9%
Industry
Farm Products

Market data

Price data up to: 2026-10-11 · Price source: OpenBB/yfinance; volume from price cache (yfinance) · From SEC filings: Market cap, P/E, Profit margin, ROE · Fiscal year ended: 2025-12-28 · Market cap is the shares outstanding stated on the filing cover multiplied by the latest close. Share count date: 2026-08-03 · Status: PASS

Short interest

Short interest is external context reported to FINRA by broker-dealers. It does not affect the Insider Signal.

Shares short
8,687,698
Previous report
10,455,625
Avg daily volume
2,290,890
Days to cover
3.8

FINRA settlement date: 2026-09-30 · Captured 2026-10-12 · FINRA equity short interest ↗. A share count, published about a week after each of two settlement dates a month; not a percentage of shares outstanding.

Historical equity purchases

Qualifying code P transactions in the local Form 4 history, including purchases outside the current signal window.

Transaction dateReporting ownerTypeSecuritySharesAvg. priceApprox. valueSource
2026-05-19Van Hoven Reena ChauhanPurchase (P)Common Stock2,242USD 8.92USD 19,999SEC filing ↗
2026-05-18Flanagan Glenda JPurchase (P)Common Stock6,100USD 8.33USD 50,813SEC filing ↗
2026-05-18Flanagan Glenda JPurchase (P)Common Stock6,100USD 8.33USD 50,813SEC filing ↗
2026-05-15Coon StephaniePurchase (P)Common Stock5,895USD 8.42USD 49,636SEC filing ↗
2026-05-15Amoo-Gottfried Kofi OwusuPurchase (P)Common Stock2,375USD 8.45USD 20,069SEC filing ↗
2026-05-14Kennedy Kelly J.Purchase (P)Common Stock2,500USD 8.40USD 21,000SEC filing ↗
2026-05-14Holland Joseph MichaelPurchase (P)Common Stock12,484USD 8.00USD 99,872SEC filing ↗
2026-05-14Cyr William B.Purchase (P)Common Stock6,000USD 8.52USD 51,120SEC filing ↗
2026-05-14Pappas Peter NicholasPurchase (P)Common Stock3,500USD 8.51USD 29,785SEC filing ↗
2026-05-14McKeon KathrynPurchase (P)Common Stock604USD 8.28USD 5,001SEC filing ↗
2026-05-14Kennedy Kelly J.Purchase (P)Common Stock2,500USD 8.40USD 21,000SEC filing ↗
2026-05-14Holland Joseph MichaelPurchase (P)Common Stock12,484USD 8.00USD 99,872SEC filing ↗
2026-05-14Cyr William B.Purchase (P)Common Stock6,000USD 8.52USD 51,120SEC filing ↗
2026-05-13Ruiz GiselPurchase (P)Common Stock6,151USD 8.13USD 50,008SEC filing ↗
2026-05-13Post Denny MariePurchase (P)Common Stock3,000USD 8.23USD 24,690SEC filing ↗

Form 4 evidence

80 transaction lines in the latest 365-day window; 599 in local history.

DateOwnerTypeSecuritySharesAvg. priceApprox. valueSource
2026-09-16Van Hoven Reena ChauhanTax withholding (F)Common Stock344USD 10.03USD 3,450SEC filing ↗
2026-09-02Holland Joseph MichaelTax withholding (F)Common Stock412USD 10.12USD 4,169SEC filing ↗
2026-06-10Ruiz GiselAward / grant (A)Common Stock10,436USD 0.00USD 0SEC filing ↗
Show recent Form 4 evidence (30 grouped rows)
DateOwnerTypeSecuritySharesAvg. priceApprox. valueSource
2026-09-16Van Hoven Reena ChauhanTax withholding (F)Common Stock344USD 10.03USD 3,450SEC filing ↗
2026-09-02Holland Joseph MichaelTax withholding (F)Common Stock412USD 10.12USD 4,169SEC filing ↗
2026-06-10Ruiz GiselAward / grant (A)Common Stock10,436USD 0.00USD 0SEC filing ↗
2026-06-10Post Denny MarieAward / grant (A)Common Stock10,436USD 0.00USD 0SEC filing ↗
2026-06-10Khoury KarlAward / grant (A)Common Stock10,436USD 0.00USD 0SEC filing ↗
2026-06-10Kennedy Kelly J.Award / grant (A)Common Stock10,436USD 0.00USD 0SEC filing ↗
2026-06-10Flanagan Glenda JAward / grant (A)Common Stock10,436USD 0.00USD 0SEC filing ↗
2026-06-10Cyr William B.Award / grant (A)Common Stock10,436USD 0.00USD 0SEC filing ↗
2026-06-10Amoo-Gottfried Kofi OwusuAward / grant (A)Common Stock10,436USD 0.00USD 0SEC filing ↗
2026-05-19Van Hoven Reena ChauhanPurchase (P)Common Stock2,242USD 8.92USD 19,999SEC filing ↗
2026-05-18Flanagan Glenda JPurchase (P)Common Stock6,100USD 8.33USD 50,813SEC filing ↗
2026-05-18Flanagan Glenda JPurchase (P)Common Stock6,100USD 8.33USD 50,813SEC filing ↗
2026-05-15Wrede ThiloAward / grant (A)Common Stock500USD 7.21USD 3,605SEC filing ↗
2026-05-15Diez-Canseco RussellAward / grant (A)Common Stock500USD 7.21USD 3,605SEC filing ↗
2026-05-15Coon StephaniePurchase (P)Common Stock5,895USD 8.42USD 49,636SEC filing ↗
2026-05-15Coon StephanieAward / grant (A)Common Stock500USD 7.21USD 3,605SEC filing ↗
2026-05-15Bal JoanneAward / grant (A)Common Stock500USD 7.21USD 3,605SEC filing ↗
2026-05-15Amoo-Gottfried Kofi OwusuPurchase (P)Common Stock2,375USD 8.45USD 20,069SEC filing ↗
2026-05-15Pappas Peter NicholasAward / grant (A)Common Stock395USD 7.21USD 2,848SEC filing ↗
2026-05-14Kennedy Kelly J.Purchase (P)Common Stock2,500USD 8.40USD 21,000SEC filing ↗
2026-05-14Holland Joseph MichaelPurchase (P)Common Stock12,484USD 8.00USD 99,872SEC filing ↗
2026-05-14Cyr William B.Purchase (P)Common Stock6,000USD 8.52USD 51,120SEC filing ↗
2026-05-14Pappas Peter NicholasPurchase (P)Common Stock3,500USD 8.51USD 29,785SEC filing ↗
2026-05-14McKeon KathrynPurchase (P)Common Stock604USD 8.28USD 5,001SEC filing ↗
2026-05-14Kennedy Kelly J.Purchase (P)Common Stock2,500USD 8.40USD 21,000SEC filing ↗
2026-05-14Holland Joseph MichaelPurchase (P)Common Stock12,484USD 8.00USD 99,872SEC filing ↗
2026-05-14Cyr William B.Purchase (P)Common Stock6,000USD 8.52USD 51,120SEC filing ↗
2026-05-13Ruiz GiselPurchase (P)Common Stock6,151USD 8.13USD 50,008SEC filing ↗
2026-05-13Post Denny MariePurchase (P)Common Stock3,000USD 8.23USD 24,690SEC filing ↗
2026-03-18Wrede ThiloTax withholding (F)Common Stock3,192USD 15.70USD 50,114SEC filing ↗

Multiple price lines in one filing are grouped and share-weighted. Price and value are blank when a grouped filing line lacks price evidence.

Snapshot & identity

Snapshot date2026-10-18
Ranking versionUS-v1.2
Data qualityPASS ELIGIBLE · —
TickerVITL
CIK0001579733
SectorConsumer Defensive
IndustryFarm Products Yahoo Finance
SEC SIC2000 Food and Kindred Products
ExchangeNasdaq

Data coverage

Local Form 4 history599 transaction lines from 2020-08-03 to 2026-09-16
24 P purchase lines · 219 S sale lines · 356 other lines
SEC company submissionsOpen SEC filings ↗

Local ledger as of 2026-10-18. Mapping status is an audit field and does not erase SEC filing evidence.