| Period | Completed events | Price coverage | Hit rate | Median excess return | Average excess return | Worst excess return |
|---|---|---|---|---|---|---|
| 5D | 6Developing evidence | 100.0% (6/6) | 66.7% (4/6) | +2.5% | +1.2% | -3.7% |
| 20D | 6Developing evidence | 100.0% (6/6) | 66.7% (4/6) | +3.2% | +1.0% | -10.0% |
| 60D | 6Developing evidence | 100.0% (6/6) | 50.0% (3/6) | -7.6% | -6.8% | -20.7% |
| 120D | 5Developing evidence | 100.0% (5/5) | 40.0% (2/5) | -2.1% | -6.1% | -31.8% |
COMPANY RESEARCH
BHG Group AB
BHG.ST · Sweden · Consumer Cyclical · Internet Retail
INSIDER SIGNAL
Insider activity score：65.0 / 100
5 insiders · 7 purchase events · €247k net purchases
Europe #177 · Sweden #44
WHY THIS SIGNAL?
Score anatomy
Each bar shows the contribution to the current score; the weights and formula stay unchanged.
Cluster+35.0 / 35
How many distinct insiders bought in the cluster
Purchase size+20.1 / 25
Purchase value relative to company size and liquidity
Role+20.0 / 20
The seniority and relevance of participating insiders
Recency+0.2 / 10
How recently the purchases occurred
Conviction+9.7 / 10
How clearly buying stands out from other activity
What is holding the score back?
- ⚠ Purchase activity is becoming less recent
- ✓ Broad buyer cluster · 4+ distinct filers
- ✓ Strong insider role · ceo/chair involved
The role contribution uses the inverted role input of the current European model.
Buying concentration
33%
Largest buyer：Gustav Öhrn · 951k SEK
Gross qualified purchase transaction-line value：2.85m SEK
The headline € total is net buying for the screen; this module uses gross qualified purchase transaction-line values in the filing currency, so the amounts can differ. The current 15-day buyer-breadth input counts distinct buyers; value concentration is disclosed separately here.
This is a ranking under the current European screening rules—not a probability of gain, return forecast, or buy recommendation.
Key purchase quotes (filing currency)
| Filer | Price per unit | Trade date |
|---|---|---|
| Jesper Flemme | 19.57 SEK | Aug 21, 2026 |
| Bank Bergström | 19.25 SEK | Jul 17, 2026 |
| Gustav Öhrn | 23.200792 SEK | Apr 28, 2026 |
Model details
Cluster breakdown (does not change the score)
- 15-day buyer breadth (count)
- 4 distinct reported filers
- Peak time window
- 2026-04-23 to 2026-04-28
- Current breadth input
- 1.000 (capped at 4+ buyers)
- Buyer independence
- Not yet measured; related-party fields are not cross-market comparable
What the filings show
- 🟢 Recent eligible purchase
Jesper Flemme · 117k SEK · Price 19.57 SEK · Aug 21, 2026 - 🟢 Eligible purchase
Bank Bergström · 847k SEK · Price 19.25 SEK · Jul 17, 2026 - 🟢 Large eligible purchase
Gustav Öhrn · 951k SEK · Price 23.200792 SEK · Apr 28, 2026 - 🟡 4 remaining qualified transaction line(s) across 4 disclosure(s)
- 🔴 5 other transaction line(s) are not counted as discretionary-buying evidence; 3 have zero price
Insider vs stock price
5 purchase day(s), 7 purchase line(s) in the 180-day window. 1 sale day(s), 1 sale line(s).
Daily close (SEK)Day with an insider purchaseTwo or more insiders the same dayDay with an insider sale
Markers sit on the closing price of the transaction day. They show when insiders traded, not the price they paid or received. "Since" compares that day's close with the last close shown; it is what happened at this company, not a forecast.
If you had followed the purchase
Each row starts on the first close on or after the day a purchase was made public, the earliest a reader could have acted, and ends on the last close shown above.
| Made public | Insiders | In this stock, now | In the median peer stock, now | Difference |
|---|---|---|---|---|
| 2026-04-23 | 3 | 795 −20.5% | 915 −8.5% | −119 −11.9 pts |
| 2026-04-29 | 1 | 858 −14.2% | 942 −5.8% | −84 −8.4 pts |
| 2026-05-19 | 1 | 827 −17.3% | 937 −6.3% | −110 −11.0 pts |
| 2026-07-17 | 1 | 1,029 +2.9% | 963 −3.7% | +66 +6.6 pts |
| 2026-08-21 | 1 | 998 −0.2% | 955 −4.5% | +43 +4.3 pts |
2 of 5 disclosure day(s) ended ahead of the median peer stock.
Close to close, before costs, taxes, dividends and currency moves. The peer is the median of the other stocks on the same exchange for which this site holds prices (438 here), not an index. This is what happened, not a forecast: across all purchases on this site the typical gap is close to zero.
Insider timeline
4 insiders bought within 6 days, 23 Apr to 28 Apr: 1 CFO, 1 Board member, 1 Role not classified, 1 CEO / chair. 2 of them bought again later. 1 more bought afterwards. The share closed at 24.48 on the first of those days and at 19.47 most recently (−20.5%). That week 136 companies across Europe disclosed insider purchases, an ordinary week (26 of the last 26). 1 of the buyers also disclosed a sale in the window.
Tap an item for what it means.
●A purchase: the bigger the dot, the more was bought
Each dot is one insider's purchases on one day. The dot's area follows the amount: the largest purchase here gets the largest dot. Hold the pointer over a dot to see the date and the amount.
×A sale
A cross is one insider's sales on one day. People sell to pay tax, to cash in share awards or to hold less of one company, so a sale says less than a purchase does. When someone bought and sold on the same day, the cross sits beside the dot. The totals are under “Purchases against sales” below.
▮Purple band: several insiders bought within 15 days
The band marks the stretch with the most different buyers: at most 15 days long and at least two people. Here it is 23 Apr – 28 Apr, with 4 insiders. Only the strongest stretch is marked. Several people deciding the same thing is harder to explain by one person's private reasons, but insiders often buy together just after a closed period ends, so compare it with the grey weekly bars.
Blue line: this share's price, −15.6% over these six months
The closing price of each day, from 23.06 on 2026-04-21 to 19.47 on 2026-10-07. The line has no scale; read it for high and low: a dot on a low stretch was bought cheaply, a dot on a high stretch was not.
Dashed line: the typical stock on the same exchange, −9.1%
Taken from the 457 other stocks on the same exchange that this site holds prices for. Each is measured from the first day of the window, and every day the middle one is drawn. It starts where the blue line starts, so the gap between the two is the difference: this share −15.6%, the typical one −9.1%, 6.5 points behind. It is not an index and not a comparison within one industry.
▂Grey bars: companies across Europe disclosing purchases each week
A taller bar is a week in which more companies disclosed insider purchases. The purple bar is the week of the band above: 136 companies, number 26 of the last 26 weeks. If that week was a peak anyway, buying together is less special than it looks.
This company: insiders buying per month, last 12 months
Nov
Dec
Jan
Feb
Mar
4Apr
1May
Jun
1Jul
1Aug
Sep
Oct
Darker bars are inside the 180-day window above.
Who traded
| Insider | Role | Purchases | Sales | Bought | First purchase | Share price since | Earlier purchases |
|---|---|---|---|---|---|---|---|
| Jesper Flemme | CFO | 2 | 1 | 329.3k SEK | 2026-04-23 | −20.5% | fewer than 5 completed |
| Gustav Öhrn | CEO / chair | 1 | — | 951.2k SEK | 2026-04-28 | −14.8% | fewer than 5 completed |
| Johan Peter Engström | Board member | 2 | — | 476.8k SEK | 2026-04-23 | −20.5% | 6 completed, median −7.6% against peers after 60 sessions |
| Bank Bergström | Board member | 1 | — | 847.0k SEK | 2026-07-17 | +2.9% | fewer than 5 completed |
| Mikael Hagman | Role not classified | 1 | — | 248.8k SEK | 2026-04-23 | −20.5% | 5 completed, median −15.5% against peers after 60 sessions |
Purchases against sales
Purchases97%2.9M SEK · 7 line(s) · 5 insider(s)
Sales3%97.4k SEK · 1 line(s) · 1 insider(s)
Shares of the reported value of insider transactions in the 180-day window. Sales include disposals for tax, at option exercise or under a pre-set plan, which say little about an insider's view. The split describes what was disclosed; it is not a signal.
Why this score? · Model details
Priority = 100 × Σ(fixed weight × 0–1 rule-based input)
| Factor | Weight | This company input | Point contribution |
|---|---|---|---|
| 15-day buyer breadth (count) | 35% | 1.000 | 35.0 |
| Qualified-buy size | 25% | 0.805 | 20.1 |
| Role informativeness (inverted) | 20% | 0.000 | 0.0 |
| Recency | 10% | 0.019 | 0.2 |
| Buy/sell conviction | 10% | 0.967 | 9.7 |
This is a heuristic ordering under the current rules, not a calibrated return forecast. It explains why candidates rank differently; the public-filing evidence and data limits are shown below.
BULL VS BEAR
Two readings of this buying
The same filings, read two ways. Each line is a fact stored for this company with the number behind it, and appears only when that number crosses a fixed threshold. Neither side is a forecast and no winner is declared.
Since 2026-10-13, neither column has changed. All bull and bear lists, and what followed each line in the past →
Where the evidence comes from
Independent evidence does not object: the purchases themselves carry bull lines (several insiders together, more buyers than usual here, senior executive buying); share price and trading, short sellers were checked and none crosses a bear threshold. No data is held for: company results, company actions.
- The insider purchases themselvesBullseveral insiders together, more buyers than usual here, senior executive buying Bearbuyer's past purchases trailed the benchmark5 checked, under the threshold · 2 missing
- Share price and trading2 checked, under the threshold
- Short sellers1 checked, under the threshold
- Company results2 missing
- Company actions1 missing
Bull case · the buying is informative
- 4 insiders bought within 15 days (2026-04-23 to 2026-04-28). Several people reaching the same decision at the same time is hard to put down to one person's circumstances.Record: after 5,401 earlier disclosures like this, the median 60-session excess return was −3.3%, within 1 percentage point of all comparable disclosures (−3.3%).
- 5 insiders bought in the last 180 days against 2 in the 180 days before: more than this company's own recent norm.Record: after 3,134 earlier disclosures like this, the median 60-session excess return was −2.7%, within 1 percentage point of all comparable disclosures (−2.7%).
- The buyers include the CEO or chair, who sees more of the business than most filers. This site's score gives little or no credit for that: in its backtests purchases by senior executives did no better than other insiders' purchases.Record: after 8,797 earlier disclosures like this, the median 60-session excess return was −3.1%, within 1 percentage point of all comparable disclosures (−3.2%).
Bear case · discount it
- The 6 earlier purchases by Johan Peter Engström trailed OMX Stockholm 30 by a median 7.6% over the following 60 trading days.
Evidence still missing
- The company's market value is not captured, so the purchases cannot be stated as a share of the business or of its trading volume.
- No earnings, margin or cash-flow figures are captured for this company. The latest annual and interim reports are where to check whether the business is improving or deteriorating.
- The next scheduled results are on 2026-10-23. They are the first hard test of either reading.
- European notifications have no field saying whether a purchase was pre-arranged; there is no counterpart to the US 10b5-1 box. None of the 7 purchase lines mentions a plan, but a bare “Förvärv” does not rule one out.
- The filings give the size of each trade, not what the buyer already held. Whether a purchase added 1% to a personal stake or doubled it is not known.
Checked and under the threshold: 8, 1 close to it
- BearThe share price changed −19% over six months (three months −12%, one month −2.9%). Counted for the bear side from a fall of 20%. close to the threshold
- BearThe largest buyer accounts for 33% of the value bought. Counted for the bear side from 80%.
- Bear1 of 5 buyers filed as a person closely associated with a manager. Counted for the bear side from half.
- EitherNet purchases of €247k in 180 days. Bull from €1.0M, bear when all purchases total under €25k.
- BearInsiders sold €8,744 in the same 180 days, 3.4% of the amount bought. Counted for the bear side from 25%.
- EitherThe latest purchase is 57 days old. Bull up to 14 days, bear from 90.
- BearOver three months the share price changed −12% and the median of 264 Consumer Cyclical companies changed −3.7%: behind by 8 points. Counted for the bear side from 20 points behind.
- BearThe register of Finansinspektionen shows no published net short position in this company. Positions under 0.5% are never published, so this does not show that nobody is short.
Both columns arrange stored facts only. They do not change the insider score or the ranking and are not investment advice.
Signal history
65.0 / 100
Latest recorded score
↓ -1.7 ptsversus the comparable snapshot on 2026-09-14 (34 calendar days apart)
- Recorded snapshots
- 35
- First snapshot
- 2026-08-26
Only scores captured when the scoring run completed are compared. These are raw signal scores saved when each full scoring run completed. They describe changes in research ranking, not price performance or returns.
Why did it change?
Decomposition across the five score factors between comparable snapshots; historical scores are not recalculated.
- Purchase size-0.1 pts
- Recency-1.7 pts
Signal score history
Fixed 0–100 scale; dates are spaced by calendar time.
Recent recorded points
- 67.0
- 67.9
- 65.6
- 65.2
- 65.0
View all recorded scores
| Snapshot date | Signal score |
|---|---|
| 2026-08-26 | 67.0 |
| 2026-08-27 | 67.0 |
| 2026-08-28 | 71.0 |
| 2026-08-31 | 69.9 |
| 2026-09-01 | 69.5 |
| 2026-09-02 | 69.2 |
| 2026-09-03 | 68.9 |
| 2026-09-04 | 68.7 |
| 2026-09-07 | 67.9 |
| 2026-09-08 | 67.7 |
| 2026-09-09 | 67.5 |
| 2026-09-10 | 67.4 |
| 2026-09-11 | 67.2 |
| 2026-09-14 | 66.7 |
| 2026-09-23 | 65.9 |
| 2026-09-24 | 65.8 |
| 2026-09-25 | 65.7 |
| 2026-09-28 | 65.6 |
| 2026-09-29 | 65.4 |
| 2026-09-30 | 65.4 |
| 2026-10-01 | 65.4 |
| 2026-10-02 | 65.3 |
| 2026-10-03 | 65.3 |
| 2026-10-04 | 65.3 |
| 2026-10-05 | 65.2 |
| 2026-10-06 | 65.2 |
| 2026-10-07 | 65.2 |
| 2026-10-08 | 65.1 |
| 2026-10-09 | 65.1 |
| 2026-10-12 | 65.1 |
| 2026-10-13 | 65.0 |
| 2026-10-14 | 65.0 |
| 2026-10-15 | 65.0 |
| 2026-10-16 | 65.0 |
| 2026-10-18 | 65.0 |
Sector context
- Buying breadth
- 8.3% (42 / 506 issuers)
- Sector rank
- #7 / 12
- 7D breadth change
- -2.4 pp · vs 2026-10-12 (6d)
- 30D breadth change
- History building
This is sector-level research context. It does not affect the Insider Signal or ranking.
Insider profile outcomes
Historical performance following insider filings. The company role is translated below each name while preserving the original title.
- Excess return = stock return − OMX Stockholm 30 return over the same period.
- Hit rate = completed events with positive excess return ÷ total completed events.
- Price coverage = valid point-in-time prices ÷ events mature enough for that period.
- Returns start on the first shared trading session on or after publication.
- Small-sample rule: n<5 is shown for transparency and is not scored.
Events are disclosure-level observations; related disclosures published on the same date may share a return path and may not be statistically independent. This research enrichment does not affect the insider score or ranking.
| Period | Completed events | Price coverage | Hit rate | Median excess return | Average excess return | Worst excess return |
|---|---|---|---|---|---|---|
| 5D | 5Developing evidence | 100.0% (5/5) | 40.0% (2/5) | -3.7% | -1.7% | -6.9% |
| 20D | 5Developing evidence | 100.0% (5/5) | 40.0% (2/5) | -0.2% | +0.4% | -8.3% |
| 60D | 5Developing evidence | 100.0% (5/5) | 40.0% (2/5) | -15.5% | -8.1% | -22.7% |
| 120D | 4Small sample | 100.0% (4/4) | 25.0% (1/4) | -25.3% | -14.4% | -26.4% |
| Period | Completed events | Price coverage | Hit rate | Median excess return | Average excess return | Worst excess return |
|---|---|---|---|---|---|---|
| 5D | 3Small sample | 100.0% (3/3) | 33.3% (1/3) | -3.7% | -0.2% | -3.8% |
| 20D | 3Small sample | 100.0% (3/3) | 66.7% (2/3) | +3.3% | +6.1% | -0.1% |
| 60D | 2Small sample | 100.0% (2/2) | 50.0% (1/2) | -7.0% | -7.0% | -20.7% |
| 120D | 2Small sample | 100.0% (2/2) | 50.0% (1/2) | -2.9% | -2.9% | -25.4% |
Market context
PRICE PERFORMANCE
VOLATILITY & LIQUIDITY
- Volatility
- 38.0%
- Beta
- —
- Avg daily volume
- SEK 5.8M
VALUATION
- Market cap
- —
- P/E
- —
FUNDAMENTALS
- Profit margin
- -6.8%
- ROE
- -11.7%
- Industry
- —
Prices to 07 Oct 2026: price cache (Eulerpool). From the company's annual report ↗, fiscal year ended 31 Dec 2024: Profit margin, ROE. It does not affect the insider score or rank.
Disclosed net short positions
The Finansinspektionen register, read 18 Oct 2026, publishes no net short position of 0.5% or more in this issuer. Positions below 0.5% are never published, so this is not evidence that nobody is short.
Short-position disclosures are external context; they do not affect the insider score, ranking, or filing eligibility.
Insiders' buying price vs the latest close
The latest close in the price history is more than a week old.
Buying size vs market trading
Market history is too old for this snapshot; ratios are withheld.
Market-data coverage: 243 verified sessions · Latest session: 2026-10-07 · Ratio status: Unavailable
Traded value is estimated as close × shares traded, in major currency units. Includes disclosed qualifying purchases; disclosures may lag. Contractual or planned acquisitions are not necessarily discretionary. Ratios describe relative trading size, not market participation or score contributions.
Latest news
No news has been captured for this company.
Regulatory filings
The filing records held for this company carry no link to the original notice.
Filing evidence
These are underlying national-feed records from the 365-day window ending on the saved ranking snapshot. The score uses only the latest 180 days; older qualifying equity purchases remain visible for audit but do not enter the current score. The original filer, role, transaction classification, instrument, price, volume, value and source fields are retained. The first three rows are shown; remaining records can be unfolded for audit. Other transaction types are retained but excluded from the score.
Excluded transactions & classification
9 qualifying purchase disclosure(s) · 9 transaction line(s)
Aug 21, 2026Förvärv
Jesper Flemme · Ekonomichef/finanschef/finansdirektör
Aktie · 6000.0 shares × 19.57 SEK · —
Jul 17, 2026Förvärv
Bank Bergström · Annan medlem i bolagets administrations-, lednings- eller kontrollorgan
Aktie · 44000.0 shares × 19.25 SEK · —
May 19, 2026Förvärv
Johan Peter Engström · Annan medlem i bolagets administrations-, lednings- eller kontrollorgan
Aktie · 10000.0 shares × 23.90 SEK · —
Unfold all 6 remaining filing row(s)
| Transaction date | Published | Filer | Role | Transaction | Instrument | Price (local currency) | Quote currency | Volume | Source |
|---|---|---|---|---|---|---|---|---|---|
| 2026-04-28 | 2026-04-29 | Gustav Öhrn | Verkställande direktör (VD) | Förvärv | Aktie | 23.2007922 SEK | SEK | 41000.0 | — |
| 2026-04-23 | 2026-04-23 | Mikael Hagman | Vice VD | Förvärv | Aktie | 24.88 SEK | SEK | 10000.0 | — |
| 2026-04-23 | 2026-04-23 | Jesper Flemme | Ekonomichef/finanschef/finansdirektör | Förvärv | Aktie | 23.54 SEK | SEK | 9000.0 | — |
| 2026-04-23 | 2026-04-23 | Johan Peter Engström | Annan medlem i bolagets administrations-, lednings- eller kontrollorgan | Förvärv | Aktie | 23.78 SEK | SEK | 10000.0 | — |
| 2026-04-01 | 2026-04-01 | Mikael Hagman | Vice VD | Förvärv | Aktie | 24.160 SEK | SEK | 4500.0 | — |
| 2025-10-24 | 2025-10-24 | Johan Peter Engström | Annan medlem i bolagets administrations-, lednings- eller kontrollorgan | Förvärv | Aktie | 29.26 SEK | SEK | 1701.0 | — |
Showing 9 of 9 matching raw-feed row(s) from the current 365-day research window. Prices and reported values remain in the filing currency and its major unit (for example, UK pence are parsed as GBP). The screen-level € aggregate is separately FX-normalised for research ranking, not a trade-date conversion.
Other disclosed transactions · excluded from score
View 5 other transaction(s)
Aug 21, 2026Avyttring
Jesper Flemme · Ekonomichef/finanschef/finansdirektör
Aktie · 5000.0 shares × 19.49 SEK · —
Aug 14, 2026Tilldelning
Bank Bergström · Annan medlem i bolagets administrations-, lednings- eller kontrollorgan
Aktie · 5000.0 shares × 0.0 SEK · —
Aug 13, 2026Tilldelning
Gustav Öhrn · Verkställande direktör (VD)
Aktie · 5000.0 shares × 0.00 SEK · —
Unfold all 2 remaining filing row(s)
| Transaction date | Published | Filer | Role | Transaction | Instrument | Price (local currency) | Quote currency | Volume | Source |
|---|---|---|---|---|---|---|---|---|---|
| 2026-08-13 | 2026-08-14 | Mikael Hagman | Vice VD | Tilldelning | Aktie | 20.6624 SEK | SEK | 5000.0 | — |
| 2026-08-13 | 2026-08-13 | Jesper Flemme | Ekonomichef/finanschef/finansdirektör | Tilldelning | Aktie | 0.0 SEK | SEK | 5000.0 | — |
Showing 5 of 5 matching raw-feed row(s) from the current 365-day research window. Prices and reported values remain in the filing currency and its major unit (for example, UK pence are parsed as GBP). The screen-level € aggregate is separately FX-normalised for research ranking, not a trade-date conversion.
Snapshot & identity
- Snapshot date
- 2026-10-18
- Ticker
- BHG.ST
- ISIN
- SE0010948588
- Sector
- Consumer Cyclical
- Industry
- Internet Retail
Company logos by Parqet