| Period | Completed events | Price coverage | Hit rate | Median excess return | Average excess return | Worst excess return |
|---|---|---|---|---|---|---|
| 5D | 2Small sample | 100.0% (2/2) | 50.0% (1/2) | +3.6% | +3.6% | -2.4% |
| 20D | 2Small sample | 100.0% (2/2) | 50.0% (1/2) | +4.9% | +4.9% | -5.2% |
| 60D | 2Small sample | 100.0% (2/2) | 0.0% (0/2) | -8.3% | -8.3% | -9.3% |
| 120D | 1Small sample | 100.0% (1/1) | 100.0% (1/1) | +3.1% | +3.1% | +3.1% |
COMPANY RESEARCH
Burberry Group plc
BRBY.L · United Kingdom · Consumer Cyclical · Luxury Goods
INSIDER SIGNAL
Insider activity score：53.6 / 100
2 insiders · 2 purchase events · €1.15m net purchases
Europe #487 · United Kingdom #128
WHY THIS SIGNAL?
Score anatomy
Each bar shows the contribution to the current score; the weights and formula stay unchanged.
Cluster+21.0 / 35
How many distinct insiders bought in the cluster
Purchase size+22.6 / 25
Purchase value relative to company size and liquidity
Role+20.0 / 20
The seniority and relevance of participating insiders
Recency+0.0 / 10
How recently the purchases occurred
Conviction+10.0 / 10
How clearly buying stands out from other activity
What is holding the score back?
- ⚠ Buyer breadth is moderate · fewer than 4 distinct filers
- ⚠ Purchase activity is becoming less recent
- ✓ Strong insider role · ceo/chair involved
The role contribution uses the inverted role input of the current European model.
Buying concentration
64%
Largest buyer：Mr Joshua Schulman · 620k GBP
Gross qualified purchase transaction-line value：969k GBP
The headline € total is net buying for the screen; this module uses gross qualified purchase transaction-line values in the filing currency, so the amounts can differ. The current 15-day buyer-breadth input counts distinct buyers; value concentration is disclosed separately here.
This is a ranking under the current European screening rules—not a probability of gain, return forecast, or buy recommendation.
Key purchase quotes (filing currency)
| Filer | Price per unit | Trade date |
|---|---|---|
| Mr Joshua Schulman | 10.891 GBP | Jun 25, 2026 |
| Mrs Catherine Ferry | 10.891 GBP | Jun 25, 2026 |
Model details
Cluster breakdown (does not change the score)
- 15-day buyer breadth (count)
- 2 distinct reported filers
- Peak time window
- 2026-06-25 to 2026-06-25
- Current breadth input
- 0.600 (capped at 4+ buyers)
- Buyer independence
- Not yet measured; related-party fields are not cross-market comparable
What the filings show
- 🟢 Recent eligible purchase
Mr Joshua Schulman · 620k GBP · Price 10.891 GBP · Jun 25, 2026 - 🟢 PDMR purchase
Mrs Catherine Ferry · 349k GBP · Price 10.891 GBP · Jun 25, 2026 - 🔴 5 other transaction line(s) are not counted as discretionary-buying evidence; 0 have zero price
Insider vs stock price
1 purchase day(s), 2 purchase line(s) in the 180-day window.
Daily close (GBp)Day with an insider purchaseTwo or more insiders the same day
Markers sit on the closing price of the transaction day. They show when insiders traded, not the price they paid or received. "Since" compares that day's close with the last close shown; it is what happened at this company, not a forecast.
If you had followed the purchase
Each row starts on the first close on or after the day a purchase was made public, the earliest a reader could have acted, and ends on the last close shown above.
| Made public | Insiders | In this stock, now | In the median peer stock, now | Difference |
|---|---|---|---|---|
| 2026-06-25 | 2 | 938 −6.2% | 1,001 +0.1% | −63 −6.3 pts |
0 of 1 disclosure day(s) ended ahead of the median peer stock.
Close to close, before costs, taxes, dividends and currency moves. The peer is the median of the other stocks on the same exchange for which this site holds prices (453 here), not an index. This is what happened, not a forecast: across all purchases on this site the typical gap is close to zero.
Insider timeline
2 insiders bought on the same day, 25 Jun: 1 CEO / chair, 1 CFO. The share closed at 1,083.00 that day and at 1,016.00 most recently (−6.2%). That week 185 companies across Europe disclosed insider purchases, an ordinary week (12 of the last 26).
Tap an item for what it means.
●A purchase: the bigger the dot, the more was bought
Each dot is one insider's purchases on one day. The dot's area follows the amount: the largest purchase here gets the largest dot. Hold the pointer over a dot to see the date and the amount.
▮Purple band: several insiders bought within 15 days
The band marks the stretch with the most different buyers: at most 15 days long and at least two people. Here it is 25 Jun, with 2 insiders. Only the strongest stretch is marked. Several people deciding the same thing is harder to explain by one person's private reasons, but insiders often buy together just after a closed period ends, so compare it with the grey weekly bars.
Blue line: this share's price, −14.8% over these six months
The closing price of each day, from 1,192.20 on 2026-04-21 to 1,016.00 on 2026-10-07. The line has no scale; read it for high and low: a dot on a low stretch was bought cheaply, a dot on a high stretch was not.
Dashed line: the typical stock on the same exchange, +2.4%
Taken from the 491 other stocks on the same exchange that this site holds prices for. Each is measured from the first day of the window, and every day the middle one is drawn. It starts where the blue line starts, so the gap between the two is the difference: this share −14.8%, the typical one +2.4%, 17.2 points behind. It is not an index and not a comparison within one industry.
▂Grey bars: companies across Europe disclosing purchases each week
A taller bar is a week in which more companies disclosed insider purchases. The purple bar is the week of the band above: 185 companies, number 12 of the last 26 weeks. If that week was a peak anyway, buying together is less special than it looks.
This company: insiders buying per month, last 12 months
Nov
Dec
Jan
Feb
1Mar
Apr
May
2Jun
Jul
Aug
Sep
Oct
Darker bars are inside the 180-day window above.
Who traded
| Insider | Role | Purchases | Sales | Bought | First purchase | Share price since | Earlier purchases |
|---|---|---|---|---|---|---|---|
| Mr Joshua Schulman | CEO / chair | 1 | — | 620.1k GBP | 2026-06-25 | −6.2% | fewer than 5 completed |
| Mrs Catherine Ferry | CFO | 1 | — | 348.8k GBP | 2026-06-25 | −6.2% | fewer than 5 completed |
Why this score? · Model details
Priority = 100 × Σ(fixed weight × 0–1 rule-based input)
| Factor | Weight | This company input | Point contribution |
|---|---|---|---|
| 15-day buyer breadth (count) | 35% | 0.600 | 21.0 |
| Qualified-buy size | 25% | 0.905 | 22.6 |
| Role informativeness (inverted) | 20% | 0.000 | 0.0 |
| Recency | 10% | 0.000 | 0.0 |
| Buy/sell conviction | 10% | 1.000 | 10.0 |
This is a heuristic ordering under the current rules, not a calibrated return forecast. It explains why candidates rank differently; the public-filing evidence and data limits are shown below.
BULL VS BEAR
Two readings of this buying
The same filings, read two ways. Each line is a fact stored for this company with the number behind it, and appears only when that number crosses a fixed threshold. Neither side is a forecast and no winner is declared.
Since 2026-10-13, neither column has changed. All bull and bear lists, and what followed each line in the past →
Where the evidence comes from
The two kinds of evidence disagree: the purchases themselves carry bull lines (large purchases, senior executive buying), while short sellers argue against (published short positions). No data is held for: company results.
- The insider purchases themselvesBulllarge purchases, senior executive buying Bearlatest purchase is old5 checked, under the threshold · 3 missing
- Share price and trading2 checked, under the threshold
- Short sellersBearpublished short positions
- Company results2 missing
- Company actions1 checked, under the threshold
Bull case · the buying is informative
- Insiders committed a net €1.1M of their own money in 180 days.
- The buyers include the CEO or chair, who sees more of the business than most filers. This site's score gives little or no credit for that: in its backtests purchases by senior executives did no better than other insiders' purchases.Record: after 8,797 earlier disclosures like this, the median 60-session excess return was −3.1%, within 1 percentage point of all comparable disclosures (−3.2%).
Bear case · discount it
- The latest purchase was 114 days ago (2026-06-25). A reporting period has passed since, so what the buyers knew then may already be public.
- Short sellersDisclosed net short positions total 6.07% of the share capital: other professional investors are positioned the opposite way. On 2026-10-02 it was 6.52%: down 0.45 points since.
Evidence still missing
- No buyer here has 5 or more completed earlier purchases on record, so there is no track record to weigh.
- The company's market value is not captured, so the purchases cannot be stated as a share of the business or of its trading volume.
- No earnings, margin or cash-flow figures are captured for this company. The latest annual and interim reports are where to check whether the business is improving or deteriorating.
- European notifications have no field saying whether a purchase was pre-arranged; there is no counterpart to the US 10b5-1 box. None of the 2 purchase lines mentions a plan, but a bare “Purchase of Shares” does not rule one out.
- The filings give the size of each trade, not what the buyer already held. Whether a purchase added 1% to a personal stake or doubled it is not known.
Checked and under the threshold: 8, 2 close to it
- BullAt most 2 insiders bought within any 15 days. Counted for the bull side from 3. close to the threshold
- BearThe largest buyer accounts for 64% of the value bought. Counted for the bear side from 80%. close to the threshold
- Either2 insiders bought in the last 180 days and 1 in the 180 days before. Bull when the number at least doubles and rises by two; bear when at least two bought before and no more buy now.
- Bear0 of 2 buyers filed as a person closely associated with a manager. Counted for the bear side from half.
- BearNo insider sale is recorded in the same 180 days.
- BearThe share price changed −10% over six months (three months −5.5%, one month −5.8%) and stands 26% below its 52-week high. Counted for the bear side from a fall of 20%.
- BearOver three months the share price changed −5.5% and the median of 264 Consumer Cyclical companies changed −3.7%: behind by 2 points. Counted for the bear side from 20 points behind.
- BullThe company announced no transaction in its own shares in the last 30 days.
Both columns arrange stored facts only. They do not change the insider score or the ranking and are not investment advice.
Signal history
53.6 / 100
Latest recorded score
→ +0.0 ptsversus the comparable snapshot on 2026-09-14 (34 calendar days apart)
- Recorded snapshots
- 35
- First snapshot
- 2026-08-26
Only scores captured when the scoring run completed are compared. These are raw signal scores saved when each full scoring run completed. They describe changes in research ranking, not price performance or returns.
Why did it change?
No score factor changed beyond rounding between the comparable snapshots.
Signal score history
Fixed 0–100 scale; dates are spaced by calendar time.
Recent recorded points
- 54.0
- 53.7
- 53.6
- 53.6
- 53.6
View all recorded scores
| Snapshot date | Signal score |
|---|---|
| 2026-08-26 | 54.0 |
| 2026-08-27 | 54.0 |
| 2026-08-28 | 53.7 |
| 2026-08-31 | 53.7 |
| 2026-09-01 | 53.7 |
| 2026-09-02 | 53.7 |
| 2026-09-03 | 53.7 |
| 2026-09-04 | 53.7 |
| 2026-09-07 | 53.7 |
| 2026-09-08 | 53.7 |
| 2026-09-09 | 53.6 |
| 2026-09-10 | 53.6 |
| 2026-09-11 | 53.6 |
| 2026-09-14 | 53.6 |
| 2026-09-23 | 53.6 |
| 2026-09-24 | 53.6 |
| 2026-09-25 | 53.6 |
| 2026-09-28 | 53.6 |
| 2026-09-29 | 53.6 |
| 2026-09-30 | 53.6 |
| 2026-10-01 | 53.6 |
| 2026-10-02 | 53.6 |
| 2026-10-03 | 53.6 |
| 2026-10-04 | 53.6 |
| 2026-10-05 | 53.6 |
| 2026-10-06 | 53.6 |
| 2026-10-07 | 53.6 |
| 2026-10-08 | 53.6 |
| 2026-10-09 | 53.6 |
| 2026-10-12 | 53.6 |
| 2026-10-13 | 53.6 |
| 2026-10-14 | 53.6 |
| 2026-10-15 | 53.6 |
| 2026-10-16 | 53.6 |
| 2026-10-18 | 53.6 |
Sector context
- Buying breadth
- 8.3% (42 / 506 issuers)
- Sector rank
- #7 / 12
- 7D breadth change
- -2.4 pp · vs 2026-10-12 (6d)
- 30D breadth change
- History building
This is sector-level research context. It does not affect the Insider Signal or ranking.
Insider profile outcomes
Historical performance following insider filings. The company role is translated below each name while preserving the original title.
- Excess return = stock return − FTSE 100 return over the same period.
- Hit rate = completed events with positive excess return ÷ total completed events.
- Price coverage = valid point-in-time prices ÷ events mature enough for that period.
- Returns start on the first shared trading session on or after publication.
- Small-sample rule: n<5 is shown for transparency and is not scored.
Events are disclosure-level observations; related disclosures published on the same date may share a return path and may not be statistically independent. This research enrichment does not affect the insider score or ranking.
| Period | Completed events | Price coverage | Hit rate | Median excess return | Average excess return | Worst excess return |
|---|---|---|---|---|---|---|
| 5D | 2Small sample | 100.0% (2/2) | 50.0% (1/2) | +3.6% | +3.6% | -2.4% |
| 20D | 2Small sample | 100.0% (2/2) | 50.0% (1/2) | +4.9% | +4.9% | -5.2% |
| 60D | 2Small sample | 100.0% (2/2) | 0.0% (0/2) | -8.3% | -8.3% | -9.3% |
| 120D | 1Small sample | 100.0% (1/1) | 100.0% (1/1) | +3.1% | +3.1% | +3.1% |
| Period | Completed events | Price coverage | Hit rate | Median excess return | Average excess return | Worst excess return |
|---|---|---|---|---|---|---|
| 5D | 1Small sample | 100.0% (1/1) | 0.0% (0/1) | -10.8% | -10.8% | -10.8% |
| 20D | 1Small sample | 100.0% (1/1) | 0.0% (0/1) | -4.2% | -4.2% | -4.2% |
| 60D | 1Small sample | 100.0% (1/1) | 0.0% (0/1) | -12.7% | -12.7% | -12.7% |
| 120D | 1Small sample | 100.0% (1/1) | 0.0% (0/1) | -20.7% | -20.7% | -20.7% |
Market context
PRICE PERFORMANCE
VOLATILITY & LIQUIDITY
- Volatility
- 44.8%
- Beta
- —
- Avg daily volume
- £22.2M
VALUATION
- Market cap
- —
- P/E
- —
FUNDAMENTALS
- Profit margin
- 0.9%
- ROE
- 2.2%
- Industry
- —
Prices to 07 Oct 2026: OpenBB/yfinance; volume from price cache (yfinance). From the company's annual report ↗, fiscal year ended 28 Mar 2026: Profit margin, ROE. It does not affect the insider score or rank.
Disclosed net short positions
- Aggregate net short
- 6.07%
- Latest position date
- 14 Oct 2026
The FCA publishes one aggregate figure per issuer, the sum of all positions notified to it, and does not name the holders. Source: FCA · read 18 Oct 2026
Short-position disclosures are external context; they do not affect the insider score, ranking, or filing eligibility.
Insiders' buying price vs the latest close
The latest close in the price history is more than a week old.
Buying size vs market trading
Market history is too old for this snapshot; ratios are withheld.
Market-data coverage: 507 verified sessions · Latest session: 2026-10-07 · Ratio status: Unavailable
Traded value is estimated as close × shares traded, in major currency units. Includes disclosed qualifying purchases; disclosures may lag. Contractual or planned acquisitions are not necessarily discretionary. Ratios describe relative trading size, not market participation or score contributions.
Latest news
No news has been captured for this company.
Regulatory filings
- Insider filing announcement · published 2026-07-30 · trade date 2026-07-30
- Insider filing announcement · published 2026-07-28 · trade date 2026-07-28
- Insider filing announcement · published 2026-06-25 · trade date 2026-06-25
Unfold all 5 filings
- Insider filing announcement · published 2026-07-30 · trade date 2026-07-30
- Insider filing announcement · published 2026-07-28 · trade date 2026-07-28
- Insider filing announcement · published 2026-06-25 · trade date 2026-06-25
- Insider filing announcement · published 2026-03-20 · trade date 2026-03-20
- Insider filing announcement · published 2025-12-12 · trade date 2025-12-12
Filing evidence
These are underlying national-feed records from the 365-day window ending on the saved ranking snapshot. The score uses only the latest 180 days; older qualifying equity purchases remain visible for audit but do not enter the current score. The original filer, role, transaction classification, instrument, price, volume, value and source fields are retained. The first three rows are shown; remaining records can be unfolded for audit. Other transaction types are retained but excluded from the score.
Excluded transactions & classification
3 qualifying purchase disclosure(s) · 3 transaction line(s)
Jun 25, 2026Purchase of Shares
Mr Joshua Schulman · Chief Executive Officer
Ordinary shares of 0.05 pence each GB0031743007 · 56936 shares × 10.891 GBP · —
Open filingJun 25, 2026Purchase of Shares
Mrs Catherine Ferry · Chief Financial Officer
Ordinary shares of 0.05 pence each GB0031743007 · 32026 shares × 10.891 GBP · —
Open filingMar 20, 2026Purchase of ordinary shares
Stella King · Non-Executive Director
Ordinary shares of 0.05 pence each GB0031743007 · 608 shares × 10.24357 GBP · —
Open filingShowing 3 of 3 matching raw-feed row(s) from the current 365-day research window. Prices and reported values remain in the filing currency and its major unit (for example, UK pence are parsed as GBP). The screen-level € aggregate is separately FX-normalised for research ranking, not a trade-date conversion.
Other disclosed transactions · excluded from score
View 7 other transaction(s)
Jul 30, 2026Grant of conditional share awards under the Burberry Share Plan 2020.
Joshua Schulman · Chief Executive Officer
Ordinary shares of 0.05 pence each GB0031743007 · 325357 shares × — · —
Open filingJul 30, 2026Grant of conditional share awards under the Burberry Share Plan 2020.
Joshua Schulman · Chief Executive Officer
Ordinary shares of 0.05 pence each GB0031743007 · 162678 shares × — · —
Open filingJul 30, 2026Grant of conditional share awards under the Burberry Share Plan 2020.
Catherine Ferry · Chief Financial Officer
Ordinary shares of 0.05 pence each GB0031743007 · 106757 shares × — · —
Open filingUnfold all 4 remaining filing row(s)
| Transaction date | Published | Filer | Role | Transaction | Instrument | Price (local currency) | Quote currency | Volume | Source |
|---|---|---|---|---|---|---|---|---|---|
| 2026-07-30 | 2026-07-30 | Catherine Ferry | Chief Financial Officer | Grant of conditional share awards under the Burberry Share Plan 2020. | Ordinary shares of 0.05 pence each GB0031743007 | — | GBP | 91506 | Open filing |
| 2026-07-28 | 2026-07-28 | Catherine Ferry | Chief Financial Officer | Acquisition of Shares following the vesting of a conditional share award granted to her on 27 July 2023 under the rules of the Burberry Share Plan 2020. | Ordinary shares of 0.05 pence each ("Shares") GB0031743007 | — | GBP | 39198 | Open filing |
| 2025-12-12 | 2025-12-12 | Joshua Schulman | Chief Executive Officer | Grant of an award of ordinary shares at nil cost under the Burberry Group plc Share Incentive Plan | Ordinary shares of 0.05 pence each GB0031743007 | — | GBP | 41 | Open filing |
| 2025-12-12 | 2025-12-12 | Catherine Ferry | Chief Financial Officer | Grant of an award of ordinary shares at nil cost under the Burberry Group plc Share Incentive Plan | Ordinary shares of 0.05 pence each GB0031743007 | — | GBP | 41 | Open filing |
Showing 7 of 7 matching raw-feed row(s) from the current 365-day research window. Prices and reported values remain in the filing currency and its major unit (for example, UK pence are parsed as GBP). The screen-level € aggregate is separately FX-normalised for research ranking, not a trade-date conversion.
Snapshot & identity
- Snapshot date
- 2026-10-18
- Ticker
- BRBY.L
- ISIN
- GB0031743007
- Sector
- Consumer Cyclical
- Industry
- Luxury Goods
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